An Ignoble Experiment: Facebook settles lawsuit over alleged message scanning

2016/12/27

Facebook settles lawsuit over alleged message scanning

Snapchat invests in AR with Cimagine Media acquisition | MRM//McCann's Randi Rosenfeld on the everyday social command center | Quench, StarKist spotlight healthy pouches with Candace Cameron Bure

Created for ignoble.experiment@arconati.us | Web Version

December 27, 2016

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The Big Story

Snapchat invests in AR with Cimagine Media acquisition

(Snap)

Snapchat has paid approximately $30 million to $40 million for Israeli startup Cimagine Media, which specializes in augmented reality. The 4-year-old company created True Marketless Augmented Reality -- mobile technology that enables consumers to get a virtual look at how appliances and furniture will look in their homes.

Reuters (12/25), USA Today (12/26)

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Connecting & Collaborating

MRM//McCann's Randi Rosenfeld on the everyday social command center

MRM//McCann's Randi Rosenfeld talks about how the social media war room has evolved from an event-only strategy to an ongoing tactic to engage consumers in real time. She discusses having specific guidelines in a "social playbook" and the importance of tying social advertising to overall brand goals.

Marketing Land (12/23)

Business Insights from Social Media Data
How do you approach your toughest business questions? Social data can provide the answers you need. Read our new Business Insights guide to learn how to get deep insights from social data.

Marketer Moments

Quench, StarKist spotlight healthy pouches with Candace Cameron Bure

StarKist's latest campaign from Quench features "Fuller House" star Candace Cameron Bure alongside StarKist mascot Charlie the Tuna, who touts the benefits of the brand's healthy food pouches. Bure will share healthy food tips on StarKist's Twitter, Instagram and Facebook accounts, and the push also includes digital ads, online banners and paid social media.

MediaPost Communications (12/23)

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Platform News

Facebook settles lawsuit over alleged message scanning

Facebook has settled a lawsuit with consumers who alleged that the company scanned their private messages and counted shared links as "likes" that were then included in publishers' metrics. Details of the settlement will be disclosed by February.

MediaPost Communications (12/23)

Snapchat lets users play selfie-based games TechCrunch (12/23)

Measurement Matters

Report: Half of messaging app users interact with brands in-app

Fifty-three percent of mobile messaging app users in France and the UK have interacted with brands in-app or are willing to if they can block some brands, according to a Kenshoo report. Nearly half of respondents indicated that messaging would be less of a burden than calling a brand.

EContentMag.com (12/22)

Social Shareable

A glimpse into Jukin Media's viral video strategy

Jukin Media employs millennial researchers across two continents to research digital videos that have the potential to go viral, and it has invested more than $10 million in royalties so far to their creators. The videos that perform best for the company fall under three categories: "cute," "fail" and "win."

The New York Times (free-article access for SmartBrief readers) (12/27)

In today's world, everything in social that is successful has to be in some way real-time, and on-the-go, and in the moment.

Randi Rosenfeld of MRM//McCann, as quoted by Marketing Land

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.