An Ignoble Experiment: How employees can use social media to support sick co-workers

How social media evolved in 2016 | Advertisers can buy influencers programmatically via MediaMath | How employees can use social media to support sick co-workers

Created for ignoble.experiment@arconati.us | Web Version

December 28, 2016

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The Big Story

How social media evolved in 2016

(Pixabay)

2016 was an eventful year for social media, including the controversies faced by Facebook over fake news and its incorrect metrics. Live video became a priority for YouTube, Facebook, Instagram and Twitter, and Snapchat elevated its ad game with original shows and an ad-tech platform.

Marketing Land (12/27)

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Connecting & Collaborating

Advertisers can buy influencers programmatically via MediaMath

ROI Influencer Media and MediaMath have teamed up to enable marketers to programmatically buy influencer advertising. The deal initially involves 425 social stars in style, shopping and fashion alongside a mix of celebrities, who can be tapped in real time by marketers.

MediaPost Communications (12/27)

How employees can use social media to support sick co-workers Human Resource Executive (12/27)

Working on your 2017 Content Marketing Budget?
The Annual Content Marketing Benchmark has just been released and has new insights for your budgeting efforts. Learn about average project costs, typical team sizes, outsourcing options, and more in this comprehensive study of more than 175,000 Content Marketing projects from around the globe.

Marketer Moments

Barkley, Russell Athletic spotlight bond between coaches, players

Barkley's latest campaign for Russell Athletic features ads that show the relationship between amateur footballers and their coaches, with one player saying, "We see the man, husband and father we want to be." The push includes real letters posted on social media from high school coaches to their players.

Adweek (12/27)

15 Things You Can Learn from 1 Trillion Posts

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Platform News

How Facebook wants you to use silent video

(Justin Sullivan/Getty Images)

Facebook Creative Shop's Rob Newlan offers advice on how to get the most out of silent video on the platform, such as by using a poetic rhythm for the script and going with vertical video. Short videos capture attention even without sound, and great storytelling is essential.

Advertising Age (12/27)

Measurement Matters

Rising mobile use provides fertile ground for advertisers

Android and iPhone owners use their devices around every 13 minutes, and the length of time spent in the top 100 apps spiked 20.5% from the first quarter this year to the third quarter, Opera Mediaworks reports. This trend presents an opportunity for marketers, although they have been slow to adapt to mobile, Kimberlee Morrison writes.

Adweek (12/27)

Social Shareable

A photo study of American commuters

Photographer Cassandra Zampini's photos of Americans commuting in New York, Chicago and Boston are on display here. "Another thing I found in photographing commuters was the amount of advertisements, signage or symbols that suggest what to do, how to feel about the world or what we should work hard for," she said.

The Atlantic online (12/24)

Editor's Note

Got something to say about digital marketing? Say it through SmartBrief

SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, SmartBrief Originals. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work in this newsletter, email blog editor Ambreen Ali with your story idea.

Silence is a beautiful constraint. You need to understand silence, or people won't engage.

Facebook's Rob Newlan, as quoted by Advertising Age

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.