Pizza Hut, Burger King use chatbots for social media ordering

How Snapchat has reshaped social media | Don't overlook your LinkedIn endorsements | Pizza Hut, Burger King use chatbots for social media ordering Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT December 1, 2016 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story How Snapchat has reshaped social media (Snap Inc.) Snapchat's reputation as a social network for young people led to it being mistakenly ignored, Farhad Manjoo writes. The platform has excelled in part because of its decision to use human curation for Live Stories, as opposed to competitors' use of algorithms, which lends its news and entertainment content authenticity and empathy. The New York Times (free-article access for SmartBrief readers) (11/30)         Get hands-on with your paper-to-digital transformation. Everything in the modern office is going digital—even paper documents, arguably the world's oldest business tool. Going digital will greatly affect your business' efficiency, security and sustainability. ADVERTISEMENT Connecting & Collaborating Don't overlook your LinkedIn endorsements Not adding skill endorsements to your LinkedIn profile keeps you from leveraging a potentially valuable feature, writes Nathan Tanner. More targeted endorsements will lead to more profile views and help you rank higher in search results. TheMuse.com (11/25)       20% Off: Use Live Video To Increase Reach and ROI Audiences engage 8X longer with live video than on-demand. Livestreaming events empowers B2B marketers to grow event ticket sales, engagement, and ROI. For the holidays take 20% off any Livestream annual platform plan, and get a free Mevo with an enterprise plan. ADVERTISEMENT Marketer Moments Pizza Hut, Burger King use chatbots for social media ordering Pizza Hut and Burger King are among the brands using chatbots to reach out to customers, with the former using bots to allow Facebook Messenger and Twitter users to order delivery and ask questions about local offerings. Customers in certain locations can access Burger King's bot through Facebook Messenger to order and pay for food for pickup. Street Fight (11/29)       A dedicated send is one of the most effective ways to get your message in front of your audience. But what if you don't have the tools to create one yourself? SmartBrief can help! We've created an easy plug-and-play system for you with templates based on successful campaigns. Download our PDF with additional info plus a case study showing the high-impact ROI of a dedicated send. ADVERTISEMENT . SmartBrief Originals Original news, insights, analysis and best practices from SmartBrief.com Is anything we thought about leadership true?   Susan Fowler The 3 great boss secrets to recognizing employees   S. Chris Edmonds What can you do to keep morale high during a rough patch?   Young Entrepreneur Council How much disturbance is the election causing at your office?   Mike Figliuolo Women in leadership: 3 strategies for getting ahead   Joel Garfinkle Click here to learn more about Featured Content Platform News Facebook Messenger offers instant game play Facebook Messenger users can now play games directly within the service. "Instant Games" utilizes HTML5 to allow users to instantly access games that show up in their Android or iOS news feeds without installation. The Wall Street Journal (tiered subscription model) (11/29),  Reuters (11/29),  VentureBeat (11/29)       Pinterest boosts shoppability of business profiles (Lionel Bonaventure/AFP/Getty Images) Pinterest has updated its business pages to allow brands to spotlight buyable pins and exhibit five boards on their profiles. The boards can be regularly updated to highlight seasonal items, products on sale as well as other features. Internet Retailer (11/30)         Measurement Matters Social data prove challenging for marketers Brands are still getting to grips with social return on investment, executives said at a content-marketing event. "In terms of challenges, social media throws data in your face," said Ben Jefferies, global head of digital publishing at BP. Digiday (11/30)       Social Shareable All hail Evil Kermit A viral meme involves Kermit the Frog contending with his dark nature: another frog dressed in a "Star Wars" Sith Lord-style hood. The Guardian (London) (11/30)       JOBS powered by Maintenance Planner VIRGIN AMERICA - Burlingame, CA Technical Operations Supervisor - Heavy Maintenance VIRGIN AMERICA - Miami, FL View More Listings | Post a Job Nowadays, every piece of content can be measured and have data attached to it. That brings advantages and pain points. Ben Jefferies, global head of digital publishing at BP, as quoted by Digiday        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. 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