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2017/01/26

4 Critical Ways to Distinguish your Ecommerce Site From the Competition

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4 Critical Ways to Distinguish your Ecommerce Site From the Competition

The eCommerce domain has become a competitive marketplace in the past couple of years due to the releases of software like Magento and Shopify. In this marketplace, there are a few things that you can do in order to distinguish yourself from the competition. Among these include, enhancing the user experience, incorporating newsletters into your business model, create easy payment methods for your customers, and understand your core demographic and what they want to purchase. In this article, we will go over four ways you can distinguish yourself from others in the eCommerce arena.

Best Marketing Strategies for Different Generations

One of the key elements that every marketer has to get right is to target each demographic category using a suitable medium and an appropriate message. With so many new channels of communication available nowadays, the job of finding the best one is becoming increasingly difficult.

You don't have to be an expert to realize that the elderly are less likely to be targeted using social media, though the number of users from such age category is increasing steadily. Similarly, Millennials are less likely to respond to old-fashioned paper ads.


So, what is it that we have to take into account when choosing how to target people from different age groups?

The Web Developer's Guide to Using Color

Aside from being proficient in HTML, CSS, and JavaScript, every knowledgeable web developer must stay current with other aspects of web technologies. Since a color palette is perhaps the most important visual aspect of every web page, color theory and use of colors are important when building a great-looking and effective web page.

Even though web developers don't need to be highly skilled when it comes to color theory, a few basic rules and principles will go a long way. As you start working with colors and begin understanding their connections and possible effects, you will learn the theory along the way.


To get started, you need to know three basic terms: complementation, contrast, and vibrancy. This will teach you the basics of the interaction of colors, which will help you create an effective color palette.

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