Campbell launches cooking series with Vox Media, NBC

More red-carpet live streams are coming to Twitter | YouTube creators start to see cash from Super Chat live streams | BBDO spotlights dads exploring their daughters' potential with Barbie Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT January 24, 2017 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story More red-carpet live streams are coming to Twitter Twitter is teaming up again with Dick Clark Productions to live-stream footage from the red carpets at the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards, and the streams will feature advertising. The pair worked together to bring Twitter users a stream of the red-carpet pre-show at the Golden Globes. CNET (1/23),  Adweek (1/23)       Connecting & Collaborating YouTube creators start to see cash from Super Chat live streams YouTube influencer Typical Gamer made $4,000 through a live stream on the platform's new Super Chat feature, which lets users pay to see their messages displayed during the broadcast. Another influencer, Clintus.tv, made almost $900 during his 30-minute live stream, "Bored at Target." Tubefilter (1/20)       Marketer Moments BBDO spotlights dads exploring their daughters' potential with Barbie Click to watch video (Barbie/YouTube) BBDO San Francisco's new campaign for Mattel builds on Barbie's "You can be anything" campaign by featuring dads and their daughters playing with the dolls and imagining a future career as an astronaut, doctor or teacher. The push made its first appearance during the NFL playoffs and will include a yearlong digital and social push using the hashtag #DadsWhoPlayBarbie. The Drum (Glasgow, Scotland) (1/23),  Adweek (1/23)         Campbell launches cooking series with Vox Media, NBC (David McNew/Getty Images) Campbell Soup has teamed with NBC's "Today" show and Vox Media on a four-episode digital branded cooking series, "Home-cooked, chef-made," which will run on Eater and Today.com. The series will showcase meals using the brand's products that "highlight accessible recipes for busy families," the companies said. Adweek (1/23)         Platform News Snapchat aims to remove fake, age-inappropriate content (Snapchat) Snapchat is issuing new guidance to publishers in an effort to clean up content on Discover, demanding that posts be "informative, factual and safe." The guidelines include stricter rules around content that's suitable only for those older than 18, and the company is requiring content to be checked to eliminate the possibility of fake news. MediaPost Communications (1/23),  Mashable (1/23),  Adweek (1/23)         Instagram execs give insight into platform's nimble turnaround Instagram's Kevin Systrom and Kevin Weil have been working to ensure that users still have an authentic, nonpressured experience on the platform, and their work has also been aimed at winning back consumers from rival Snapchat by introducing features such as Instagram Stories, where posts vanish after 24 hours. The platform has attracted 100 million more users in the past six months, its highest growth rate ever. Recode (1/23)       Measurement Matters Retail marketers saw Facebook ad ROI grow in Q4 Retailers who invested in Facebook ads in the fourth quarter saw their return on investment grow by 33% from the same time a year before, and purchase rates spiked by 68%, per Nanigans. Also, retail brands invested 164% more on the platform's dynamic ads over that time. Internet Retailer (1/20)       Social Shareable Song at Women's March becomes viral hit Facebook footage of singer-songwriter MILCK leading women in a rendition of her song "Quiet" at the Women's March on Washington has attracted over 9 million views. The artist is taking part in the social media push, #ICantKeepQuiet, which aims to make people more aware of abuse suffered by women and minorities. The Washington Post (tiered subscription model)/The Associated Press (1/23)       [Companies] that have succeeded typically morph every couple of years into something new. And that change is fairly uncomfortable. Instagram's Kevin Systrom, as quoted by Recode        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® Privacy policy |  Legal Information