[eBook] The A to Z Guide to Influencer Marketing

Web Version This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. A-Z Guide to Influencer Marketing DOWNLOAD NOW Influencer marketing can be a tough road to navigate. How do you find the right ones? And what happens when you do? Do you monitor for relevant conversations or trending topics? How do you establish and develop a valuable partnership? We ask those questions and more in our new A-Z Guide to Influencer Marketing. In addition to covering the basics, contained are 26 tips for building and growing a successful influencer marketing program. Sneak Peek: Ultimately, the goal of any influencer marketing relationship is to create brand advocates, but advocates aren’t the only type of influencer out there.  Three Types of Influencers: Adversaries: Individuals who are openly hostile and can’t seem to say anything nice about a brand Agnostics: Those who may or may not have a strong opinion but keep their opinions to themselves (potentially the most “dangerous” because their ideas are not known to marketers. Advocates: People who have a positive view of a brand and are willing to shout it from the rooftops. So the question is: how many advocates do you have in your corner? If you’re ready for more and to step up your game, download our guide today. << download it now © 2007-2016 Sysomos. All Rights Reserved. About this email:  SmartBrief will occasionally send emails from our business partners promoting products and services likely to be of interest and relevance to our readers. The content of these messages does not necessarily reflect the view of SmartBrief or its Association partners. If you do not want to receive these emails from SmartBrief, you can unsubscribe from them by clicking here. Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® Privacy policy