An Ignoble Experiment: Facebook is reportedly considering animated selfie masks

2017/01/31

Facebook is reportedly considering animated selfie masks

Facebook is reportedly considering animated selfie masks | How Cosmo ensures relevance with Snapchat | Bud Light goes big on social ahead of Super Bowl

Created for ignoble.experiment@arconati.us | Web Version

January 31, 2017

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The Big Story

Facebook is reportedly considering animated selfie masks

Facebook is reportedly negotiating with Hollywood to develop animated selfie masks to tout movies. Snapchat already offers brands the opportunity to create character-based lenses for users, but Facebook offers a much larger audience to advertisers than Snapchat does, which could be a draw.

Advertising Age (1/30)

Connecting & Collaborating

How Cosmo ensures relevance with Snapchat

(Snapchat)

Cosmopolitan editor Joanna Coles was one of the first industry leaders to see Snapchat's potential, creating a Discover channel for the magazine and teaming with the platform to create an additional channel called "Sweet," which concentrates on fashion, culture and beauty. The magazine's channel attracts around 26 million monthly visitors, while "Sweet" draws 15 million.

The Wall Street Journal (tiered subscription model) (1/30)

Marketer Moments

Bud Light goes big on social ahead of Super Bowl

Lyle Randa of Kansas has found the gold can Bud Light has been promoting in a contest since fall as part of the "Famous Among Friends" campaign, the prize for which is a lifetime of Super Bowl tickets. The brand is also running video spots on Facebook, YouTube, Instagram and Twitter that show key moments among friends, as well as a 15-second spot on Instagram Stories that shows friends enjoying an evening out.

CampaignLive.com (U.S.) (1/31)

Kia plans bot-based ad for game day

Click to watch video (Kia Motors America/YouTube)

Kia Motors America plans to release a Super Bowl ad -- a 60-second spot featuring Melissa McCarthy and the Niro crossover -- via a chatbot launched last year on Facebook Messenger. "NiroBot" has seen more than 500,000 engagements since November and is supported by Kia personnel who enter the conversation if needed.

Advertising Age (1/30)

Platform News

Pinterest under pressure to increase messaging opps

(Pixabay)

Brands wishing to reach Pinterest's users are pushing the social media site to increase its offerings for messaging opportunities. President Tim Kendall defended the rate at which Pinterest is moving, and the company notes it is close to releasing a search ad product that would increase opportunities for brands.

The Wall Street Journal (tiered subscription model) (1/30)

Measurement Matters

Instagram Stories poses threat to Snapchat

Instagram Stories is poaching users from Snapchat, with a Delmondo analysis of 21,500 Snapchat Stories showing a decline of about 40% in unique viewers from August to November. Meanwhile, TheAmplify CEO Justin Rezvani says open rates for influencers' posts are 28% higher on Instagram than on Snapchat.

TechCrunch (1/30)

Social Shareable

Scientists to see whether earthquake affected Mount Everest's height

Scientists in India plan to remeasure Mount Everest to determine whether a magnitude 7.8 earthquake in Nepal in 2015 affected the height of the mountain. Swarna Subba Rao, India's surveyor general, said scientists will use a GPS transistor at the summit to measure how far it is from sea level and a triangulation method to calculate the distance from the base to the summit.

The Verge (1/26)

Snapchat isn't Facebook yet, but it has huge potential.

David Carey, president of Hearst Magazines, as quoted by The Wall Street Journal

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.