Forbes unveils popup channel for "30 under 30"

Forbes unveils popup channel for "30 under 30" | What the future has in store for social video | The basics of marketing via chatbots Created for ignoble.experiment@arconati.us |  Web Version January 4, 2017 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Forbes unveils popup channel for "30 under 30" Forbes rolled out a popup channel as part of Snapchat's Discover network to release part of its annual "30 under 30" listing of top new entrepreneurs. This is the first time the company has revealed even part of its list on social media prior to rolling it out on its own platform. Digiday (1/3)       Connecting & Collaborating What the future has in store for social video Facebook's ability to combine social video with targeted ads based on consumer preference and behavior, and its innovation with virtual reality, put it in prime position with advertisers, writes Centro's Aubry Parks-Fried. Snapchat might become the go-to app for social sharing, while Twitter's future could lie in the hands of cable networks, she predicts. Adweek (1/3)       The basics of marketing via chatbots Chatbots are expected to replace search windows as consumers engage with more mobile sites and fewer apps, Jeanine Poggi writes. She offers a chatbot guide for chief marketing officers that explains the benefits of a bot strategy, how to match bots with channels and audiences, and success metrics. Advertising Age (1/3)       Marketer Moments Marketers add Twitter Moments to their social strategies Bud Light, E!, YouTube and Newsweek are among the companies using Twitter's Moments as part of their social strategies. Marketing analyst Rebecca Lieb attributes the popularity to ease of use and low cost, while E!'s Jen Neal notes that the tool allows for experimentation. Adweek (1/3)       Site overhaul increases sales at BJ's Online ordering traffic has climbed 13% and organic website traffic has increased 43% after BJ's Restaurants redesigned its website, focusing on transforming a pain point into an asset for customers. The site allows order customization and offers menu recommendations. SmartBrief/Marketing (1/4)       Platform News Brands leverage YouTube Labs Google is helping brands connect with consumers by linking them to YouTube content creators via its YouTube Labs program. While Google does not receive a fee for making these connections, the company capitalizes on paid advertising revenue. Advertising Age (1/3)       Measurement Matters Brands benefit from Twitter's NFL live streams (Chris Graythen / Getty Images) Twitter is reflecting on the success of free live streaming of the NFL's Thursday night games, in which Anheuser-Busch was an ad partner. The beer brand is happy with the program, which increased viewership each week, says Laura Froelich, Twitter's global head of sports partnerships. GeekWire (1/3)         Social Shareable Scientists seek answers about Earth's earliest years Researchers are hopeful that ongoing research can help us understand the infancy of our planet, including traits about how Earth's mantle formed, writes Natalie Wolchover. Rocks with a high concentration of tungsten-182 relative to tungsten-184 could indicate that they date from the solar system's first 50 million years. Quanta Magazine (12/22)       Editor's Note Got something to say about digital marketing? Say it through SmartBrief SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, SmartBrief Originals. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work in this newsletter, email blog editor Ambreen Ali with your story idea.      JOBS powered by Technical Operations Supervisor - Heavy Maintenance VIRGIN AMERICA - Miami, FL View More Listings | Post a Job We have not only the content but the conversation around that content, all in one place. Laura Froelich, global head of sports partnerships at Twitter, as quoted by GeekWire        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® Privacy policy |  Legal Information