GoDaddy, Bullish launch Super Bowl teaser with internet cats

Facebook trials ads to Messenger, Stories in app | Emojis linked to more brand followers, interactions | Button helps Uber, OpenTable integrate into publishers' apps Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT January 26, 2017 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Facebook trials ads to Messenger, Stories in app (Loic Venance/AFP/Getty Images) Facebook is trialing news feed ads on Messenger's home screen; they appear in a carousel that users can swipe horizontally. The company is also testing a Snapchat-esque Facebook Stories feature in its mobile app. Marketing Land (1/25),  Business Insider (1/25)         The State of Social Advertising For Q4, we saw an overall 43% lift quarter-over-quarter and 65% lift year-over-year in paid media spend. Clearly, the state of social advertising is very strong. Get the social advertising trends and best practices you need to succeed in social this year. Download the report ADVERTISEMENT Connecting & Collaborating Emojis linked to more brand followers, interactions Greater use of emojis by brands on Instagram is associated with a larger number of followers, per an analysis by Quintly. And posts that incorporate emojis generate 17% more consumer interactions, the study found. ClickZ (1/24)       Button helps Uber, OpenTable integrate into publishers' apps Startup Button has secured $20 million to help publishers let readers use services such as OpenTable and Uber inside the publishers' apps via deep linking. Publishers receive a fee if an in-app booking happens. Recode (1/25)       Marketer Moments GoDaddy, Bullish launch Super Bowl teaser with internet cats Click to watch video (GoDaddy/YouTube) GoDaddy has debuted a Super Bowl teaser on YouTube that features cats riding on Roombas. The ad from Bullish promotes the brand's GoCentral website development tool and will "personify the internet," Bullish's Brent Vartan said. Adweek (1/25),  Advertising Age (1/25),  Marketing Land (1/25)         BBDO, Snickers unveil Super Bowl YouTube teasers starring Adam Driver Click to watch video (Snickers/YouTube) BBDO New York has released four YouTube teasers for its Snickers Super Bowl spot starring Adam Driver, which will air live during the third quarter. The brand is also live-streaming 30 hours of content on Facebook and a microsite leading up to the game, with content including appearances from social influencers and celebrities. MediaPost Communications (1/25),  The Wall Street Journal (tiered subscription model) (1/25)         Platform News What's available digitally for the same cost as a Super Bowl TV ad Super Bowl 50 (Ezra Shaw/Getty Images) For roughly the same price as a $5 million 30-second Super Bowl spot, advertisers could instead invest in 22 customized BuzzFeed videos, 17 Snapchat lenses or 370 million impressions from display video. Alternatively, taking over the home pages of 35 top publishers would set advertisers back around $5.6 million, the price Fox is reportedly charging for the game-day spots. Adweek (1/25)         Measurement Matters Survey: 19% of media consumed is created by influencers Influencer-created content is on the rise, accounting for 19% of media seen by consumers, according to a Good Relations survey of 1,000 people older than 16. The survey also finds that 57% of respondents have bought from a brand based on an influencer recommendation, a figure that rises to 69% among millennials. The Drum (Glasgow, Scotland) (1/25)       Social Shareable Students create viral video from gaming glitch Click to watch video (Jon Gianelli/YouTube) A video produced by a high-school class that tweaked a popular video game by turning off gravity to produce a dancing character has attracted nearly 1.2 million YouTube views. The class helps students learn design and development through video games. CNET (1/25)         Having a strategic influencer marketing program has become a necessity for all brands, whoever they are targeting. Robert Anderson, executive director of content marketing and online strategy at Good Relations, as quoted by The Drum        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® Privacy policy |  Legal Information