An Ignoble Experiment: Opinion: Reducing clickbait is good for all

2017/01/23

Opinion: Reducing clickbait is good for all

Opinion: Reducing clickbait is good for all | So long to social media "buy" buttons? | Pinterest gives advertisers more control with ad groups

Created for ignoble.experiment@arconati.us | Web Version

January 23, 2017

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The Big Story

Opinion: Reducing clickbait is good for all

(Jonathan Nackstrand/Getty Images)

Marketers should embrace a Facebook algorithm update that aimed to reduce clickbait and other forms of misleading headlines, writes Tony Tie. Treat this as an opportunity to provide more authentic and sincere content, he adds.

Adweek (1/20)

Connecting & Collaborating

So long to social media "buy" buttons?

(Pixabay)

Twitter is the latest social media platform to drop its "buy" button, following on the heels of Facebook. Marketers note that the social buying experience is not as seamless as it is on many e-commerce pages.

Digiday (1/20)

Pinterest gives advertisers more control with ad groups

Pinterest has introduced ad groups to paid campaigns to give marketers improved management of targeting and spend. The feature enables budgets to be allocated to particular segments and ad groups, and it allows for campaigns to be coordinated across platforms.

Marketing Land (1/19)

Most Read by Marketing Decision Makers

Help staffers become brand advocates SmartBrief/Marketing

The makings of a successful Facebook post studied The Drum (Glasgow, Scotland)

Social strategy is a marathon, not a sprint Advertising Age

How influencers make a big difference for retailers on social Medium

YouTube touts its 6-second mobile ads at Sundance Adweek

Marketer Moments

Trolli uses Spectacles to engage NBA fans

Harden (Bob Levey/Getty Images)

James Harden wore Snapchat Spectacles during an NBA pregame practice last week so that fans could do the same and watch shots from his perspective, thanks to an effort by Trolli that also featured an 80-inch digital board featuring a basket resembling Harden's famous beard. Fans attending the game could shoot balls into the beard, while others followed along online on a microsite and via social.

Adweek (1/20), MediaPost Communications (1/20)

Platform News

Google shares search data with YouTube

Google has agreed to share its consumer search data with YouTube in hopes of helping its service better measure and target its ads for prospective audiences. Google added that it plans to add mute buttons and limit cookies and pixels on YouTube this year in an effort to improve mobile viewing and the ad experience.

The Drum (Glasgow, Scotland) (1/20), Marketing Land (1/20), AdExchanger.com (1/20), TechCrunch (1/20)

Measurement Matters

DataSift gives content insights on LinkedIn's 467M users

LinkedIn and DataSift have teamed to give marketers better insights about the platform's 467 million members. LinkedIn Engagement Insights will help advertisers identify the most successful content and topics for users based on their job titles.

Marketing Land (1/20)

Social Shareable

How students are nailing viral advertising

Some media students are finding viral fame with their own versions of ads for brands, such as Nick Jablonka's "The Snowglobe," which hoodwinked social audiences into thinking it was John Lewis' Christmas spot and attracted over 500,000 views in a few hours. Agencies are divided about whether the trend is the disruption the industry needs, with AKQA's Wayne Deakin saying, "Repeated success is more interesting than a flash in the pan."

The Drum (Glasgow, Scotland) (1/20)

This [ad] industry is about landing spearheading work over and over again.

AKQA's Wayne Deakin, as quoted by The Drum

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.