An Ignoble Experiment: Study: Social video influences buying decisions

2017/01/03

Study: Social video influences buying decisions

Twitter users give Jack Dorsey a wish list | The right social strategy for the new year | Online "tribe" platforms vary by generation

Created for ignoble.experiment@arconati.us | Web Version

January 3, 2017

CONNECT WITH SMARTBRIEF

The Big Story

Twitter users give Jack Dorsey a wish list

Dorsey (Justin Tallis/Getty Images)

Twitter CEO Jack Dorsey tweeted asking for ideas on improving the platform's user experience; the feedback included better management of abuse, easier ways to follow certain topics, and improved conversation management. The ability to edit tweets was the most popular request, with Dorsey saying that edits beyond tweaks to quickly fix mistakes might require showing revision history.

The Drum (Glasgow, Scotland) (12/30), VentureBeat (12/30)

Connecting & Collaborating

The right social strategy for the new year

Social media is flooded with content, making it harder than ever for advertisers to get the right messaging to consumers. With more than one-quarter of purchases influenced by social recommendations, brands should employ paid advertising and use employee and customer advocates to cut through the social noise.

Fast Company online (1/1)

Online "tribe" platforms vary by generation

Facebook is the most prevalent platform for people looking for online tribes, research from Brodeur Partners finds. The research revealed generational gaps, however, with millennials favoring networks like Instagram, and Boomers more apt to be found on Raptr and Playfire.

PRWeek (12/29)

Marketer Moments

CMOs review their best marketing moments in 2016

Chief marketing officers share their top moments of 2016, such as StubHub's Jennifer Betka, who talks about the brand's revamp to widen its appeal beyond male sports fans and the resulting upsurge in female users and those interested in music. HopSkipDrive's Janelle McGlothlin says her marketing highlight was using testimonials from parents in the brand's digital video campaign.

Marketing Land (12/30)

Platform News

Developers question Google's accelerated mobile pages

Google's AMP method for mobile pages isn't sitting well with publishers because it hides proper links, and publishers say they're trading control and direct traffic for faster loading. The biggest issues are the display of "google.com" and difficulty in redirecting users to actual pages.

The New York Times (free-article access for SmartBrief readers) (1/1)

Measurement Matters

Study: Social video influences buying decisions

Seventy-four percent of consumers say videos on social media have influenced their decision to make a purchase, Brightcove reports. Eighty-one percent of respondents engage brands via social media.

MediaPost Communications (12/30)

Social Shareable

Collage of celebs who died in 2016 goes viral

London art director Chris Barker has created a tribute to the many celebrities who died last year, featuring their photos in a collage that emulates the album cover for the Beatles' "Sgt. Pepper's Lonely Hearts Club Band." The image has attracted over 4 million Twitter impressions.

The Washington Post (tiered subscription model) (12/31)

[S]ocial media is paying ever fewer dividends to many brands and their marketers.

Ryan Holmes, writing for Fast Company

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.