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2017/01/26

[Survey Report] Tools & strategies brands will use to win customers in 2017

The 2017 Yes Lifecycle Marketing Channel Report
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Discover how leading marketers plan to stand out in 2017.
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We surveyed more than 300 brands to uncover where brands are focusing their efforts in the year ahead. According to marketers:
  • 40% will implement cross-channel attribution initiatives in 2017.
  • 38% are not currently using user-generated content, but would like to do so in the next year.
  • Technological innovation is the most important offering when selecting a marketing services provider.
Download the report for detailed findings and takeaways to help drive engagement in 2017.
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