An Ignoble Experiment: Facebook hires MTV exec for content creation

Facebook gets strict about discriminatory ads | Food brands, influencers can create perfect recipe | Lessons from Expedia's Facebook chatbot

Created for ignoble.experiment@arconati.us | Web Version

February 9, 2017

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The Big Story

Facebook gets strict about discriminatory ads

Facebook has updated its ad guidelines to prevent advertisers from discriminating against consumers based on personal characteristics such as ethnicity, national origin, race, gender, family status, sexual orientation, medical condition or disability. The policy will apply to ads relating to employment, credit offers and housing.

MediaPost Communications (2/8), VentureBeat (2/8), Marketing Land (2/8)

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Connecting & Collaborating

Food brands, influencers can create perfect recipe

Marketers can tap into social foodies by connecting with influencers, ensuring posts align with the brand and setting strategic goals and budgets. Nurture the relationship and "value the blogger because they have the built-in audience, trust, and tools to make your food brand more popular and desired," Sue Kennedy writes.

SmartBrief/Marketing (2/8)

Lessons from Expedia's Facebook chatbot

Expedia's Facebook Messenger chatbot was intended to help consumers book travel, but users have instead tapped it for customer service. Expedia's Scott Crawford explains how the experience is shaping the brand's bot strategy, saying "this is the beginning of the journey for us, and we will continually learn and innovate, but we see a huge opportunity for bots in the travel experience."

Digiday (2/8)

Marketer Moments

The Martin Agency, Oreo launch global dunking sweepstakes

Click to watch video (Oreo Cookie/YouTube)

Oreo and The Martin Agency are challenging consumers in over 50 countries to the "Oreo Dunk Challenge," with a campaign starring Christina Aguilera, Shaquille O'Neal and Brazilian soccer player Neymar da Silva Santos Junior. Consumers are being asked to post videos or photos of themselves on social media dunking the cookies in milk using the hashtag #OreoDunkSweepstakes for a chance to win a trip to New York or Los Angeles for a meet-and-greet with one of the campaign's celebrities.

Advertising Age (2/8), MediaPost Communications (2/8), Campaign US (free registration) (2/8), Adweek (2/8)

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Platform News

Facebook hires MTV exec for content creation

Facebook has hired MTV's Mina Lefevre in an ongoing effort to create video content. Lefevre will work with CollegeHumor co-founder Ricky Van Veen and will oversee programming development.

Bloomberg (2/8)

Pinterest reveals real-world scanning app, Lens

(Pinterest)

Pinterest is testing a mobile Lens app that allows consumers to scan items in the real world and search related content on the platform. The company has also released a Shop the Look product, which is being used by Wayfair, Macy's and Target to let Pinterest identify products in photos so users can purchase them.

Engadget (2/8), TechCrunch (2/8), Marketing Land (2/8)

Measurement Matters

Research: Women, older adults are flocking to Snapchat

(Snapchat)

Snap's initial public offering filing highlighted its majority young audience as a possible risk factor, but the fastest-growing age group to start using Snapchat is those aged 35 or older, per MoffettNathanson. Thirty-three million Americans older than 35 used the platform in the final quarter of 2016, and 19.5 million of those were women.

CNBC (2/8), Campaign UK (2/9), Reuters (2/8)

Key discoveries from Snapchat's IPO filing MediaPost Communications (2/8)

Social Shareable

Birds have relationship problems, too

Songbirds are monogamous by nature, but urban development can be harmful to the nesting success of bird species that migrate farther to avoid human infrastructure, according to a study. A separate study of common terns, which travel across oceans and have fewer options for mates, found they are stubbornly monogamous, even when the pairing is unsuccessful.

SmithsonianMag.com (2/6)

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Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.