Snap reportedly trials lenses to put ads on any surface

Facebook reports strong Q4 profit, driven by mobile | Zuckerberg calls video "a mega-trend on the same order of mobile" | Snap reportedly trials lenses to put ads on any surface Created for ignoble.experiment@arconati.us |  Web Version February 2, 2017 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Facebook reports strong Q4 profit, driven by mobile Facebook's profits in the fourth quarter hit $3.57 billion, more than twice the profits it reported in Q4 2015. Mobile ads accounted for 84% of advertising profit, an increase from 80% the year before, and CEO Mark Zuckerberg says the company plans to focus heavily on short-form, original video. The New York Times (free-article access for SmartBrief readers)/Reuters (2/1),  Bloomberg (2/1),  The Wall Street Journal (tiered subscription model) (2/1),  USA Today (2/2)       Zuckerberg calls video "a mega-trend on the same order of mobile"    Marketing Land (2/1)  Connecting & Collaborating Snap reportedly trials lenses to put ads on any surface (Snapchat) Snap is reportedly developing a feature called "world lenses" that could impose images on real-world objects using the rear-facing cameras on smartphones, turning any surface into an advertising billboard. The company is said to be testing the technology internally in a version of the Snapchat app. Engadget (2/1),  The Information (subscription required) (2/1)         Marketer Moments VB&P, Audi use Super Bowl to highlight gender equality Click to watch video (Audi USA/YouTube) Audi is touting its 2018 S5 Sportback in a Super Bowl spot from Venables Bell & Partners called "Daughter," which features a dad watching his daughter compete in a downhill race while wondering how her life will be hampered by her gender. The spot was watched over 1.3 million times on YouTube in its first 24 hours, and the brand is encouraging social users to join the discussion about gender equality with the hashtag #DriveProgress. The Drum (Glasgow, Scotland) (2/1),  MediaPost Communications (2/1),  Adweek (2/1),  CampaignLive.com (U.S.) (2/1)         GSD&M, Avocados From Mexico explore not-so-well-kept secrets for Super Bowl GSD&M has revealed an extended digital version of its humorous Super Bowl spot for Avocados From Mexico, which features a quirky secret society trying to get to the bottom of who leaked the secret that avocados have good fat. The ad is accompanied by a social campaign from Richards Lerma that includes the hashtag #AvoSecrets. Advertising Age (2/1),  Adweek (2/1),  Digiday (2/1)       Platform News Pinterest introduces search ads Pinterest has extended search ads to brands that use Kenshoo's advertising platform, as "search is now responsible for more on-site impressions than any other Pinner action," the company reports. The Home Depot, eBay, Target and Walgreens are among those trialing the ads, which Pinterest says are designed to help consumers find the right product from the right place at the best price. MediaPost Communications (2/1),  The Wall Street Journal (tiered subscription model) (2/1),  TechCrunch (2/1),  Marketing Land (2/1)       Measurement Matters Facebook responds to advertiser concerns over Audience Network Facebook is trying to encourage marketers to use its Audience Network by giving advertisers the ability to block their ads from appearing on specific apps or sites. It is also reportedly discussing the possibility of introducing private marketplaces within the platform. Marketing Land (2/1)       Facebook tackles fake news with algorithm tweak    The Drum (Glasgow, Scotland) (2/1)  Social Shareable Can tomatoes regain their flavor? (Philippe Huguen/AFP/Getty Images) Centuries of efforts to grow bigger tomatoes that stay fresh longer have succeeded, but at the cost of becoming less flavorful and less chemically diverse, scientists report. The hope is that flavor can be restored to heirloom tomatoes without sacrificing much in terms of hardiness or yield. SmithsonianMag.com (1/26)         We are going to keep putting video first. Mark Zuckerberg, CEO of Facebook, as quoted by USA Today        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® Privacy policy |  Legal Information