An Ignoble Experiment: A guide to adding Challenge stickers in Instagram

Popeyes' two-word tweet wins Tiny But Mighty award | How pandemic is shaping influencer content | A guide to adding Challenge stickers in Instagram

Created for ignoble.experiment@arconati.us | Web Version

June 16, 2020

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The Big Story

Popeyes' two-word tweet wins Tiny But Mighty award

Popeyes, with GSD&M, won the Tiny But Mighty award at Ad Age's 2020 Creativity Awards for its two-word, organic tweet in reply to Chick-fil-A that read "... y'all good?" and launched the "Chicken Sandwich Wars." The tweet went viral, spurred the brand to sell out its chicken sandwiches and earned more than 20 billion impressions valued at $220 million, the brand estimates.

Full Story: Ad Age (tiered subscription model) (6/15)

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How pandemic is shaping influencer content

A study from Fullscreen reveals 34% of those in the age range of 18 to 34 years old are watching more content from influencers during the pandemic. "We're witnessing a new level of 'real' with influencer content right now," says Fullscreen's Chris Bower, adding, "We will also see new types of creators emerging -- including a broader diversity of influencers -- all sharing from their own experience and perspective."

Full Story: Forbes (6/14)

A guide to adding Challenge stickers in Instagram

Brandy Shaul uses screen shots to explain how marketers can add Challenge stickers to Instagram Stories to boost engagement with audiences. The seven-step guide covers finding relevant challenges and nominating users to participate.

Full Story: Adweek (tiered subscription model) (6/15)

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Marketer Moments

Creatives raise profiles of talent of color

Swift copywriter Chelsea Curry teamed with Swift's Martin Warszawski and freelancer Stephanie Yun-Ju Mitchell to develop a "c0ffe3" search hack on LinkedIn and Google to make it easier for agency recruiters to find talent of color. People can either add c0ffe3 to their LinkedIn profile, website or include it in a job search to become more visible, and Curry says, "It's an opt-in way to help talent of color, and I would hope that [LinkedIn] would see this as a unique and respectful use of the platform to help people."

Full Story: Adweek (tiered subscription model) (6/15)

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Platform News

Instagram vows to do better on diversity, racial equality

Mosseri (Justin Sullivan/Getty Images)

Instagram CEO Adam Mosseri recently posted a video noting the platform had fallen short in terms of racial diversity and equality and vowed to make changes by reviewing harassment policies, account verification standards, algorithms and content rules to ensure it not suppressing black voices. The social platform also launched donation stickers that can be integrated into Stories.

Full Story: Social Media Today (6/15), Variety online (6/15), Adweek (tiered subscription model) (6/15), The Verge (6/15)

Measurement Matters

Racial injustice overtakes pandemic as biggest concern

(Sarah Morris/Getty Images)

Americans say the top three most urgent issues are currently riots/looting, the Black Lives Matter protests and racial discrimination, with the spread of the pandemic in sixth place, per Mindshare. Additionally, 68% of respondents think brands have an important role in speaking out about racial injustice and 67% are more likely to support brands who take meaningful action around racial injustice.

Full Story: MediaPost Communications (6/15)

Magna: 2020 ad market to slow but digital shows promise

After projecting growth in December, Magna has revised its 2020 advertising sales predictions in the wake of the coronavirus pandemic and anticipates a 7% decline in global ad sales for this year and just 3.5% annual growth for 2022 to 2024. Notable contractions for the remainder of 2020 include cinema (36%), print (26%), out-of-home (17.5%), radio (17%) and national TV (13%), while digital advertising across the board is projected to grow 2%, including 10% growth from digital video.

Full Story: Ad Age (tiered subscription model) (6/15), Marketing Dive (6/15), Adweek (tiered subscription model) (6/15)

Social Shareable

Viral video shows correct way to fill ice cube tray

A viral TikTok video with more than 4 million views teaches users that there's a right and wrong way to make ice. The video shows water hitting an ice cube tray on the specially designed flat spots to perfectly fill its chambers with no splashes.

Full Story: Fox News (6/15)

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