An Ignoble Experiment: Civil rights groups take aim at Facebook

Civil rights groups take aim at Facebook | Tap into TikTok hashtag challenges for better marketing | Busch invites fans to jigsaw sweepstakes

Created for ignoble.experiment@arconati.us | Web Version

June 18, 2020

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The Big Story

Civil rights groups take aim at Facebook

The Anti-Defamation League, Color of Change, Common Sense Media, Free Press, the NAACP and Sleeping Giants are launching a social media campaign to urge large Facebook advertisers to boycott the platform unless it makes formal moves to curtail the proliferation of hate speech on its platform. The group is also requesting the platform take steps such as removing ads labeled as misinformation or hateful and inform advertisers when their media buys appear near harmful content and grant refunds.

Full Story: The Wall Street Journal (tiered subscription model) (6/17), Adweek (tiered subscription model) (6/17)

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Connecting & Collaborating

Tap into TikTok hashtag challenges for better marketing

(Lionel Bonaventure/Getty Images)

As one of the fastest-growing social media platforms in the US, marketers can no longer ignore TikTok, writes Kailynn Bowling, co-founder of ChicExecs. Once you're familiar with the platform, Bowling recommends the use of hashtag challenges, inviting fans to create their own content around your campaigns, which is a good way for a small business to go viral.

Full Story: Forbes (6/17)

Marketer Moments

Busch invites fans to jigsaw sweepstakes

Busch Beer used Twitter to announce a sweepstakes featuring the Busch Light Medallion jigsaw puzzle, a few of which feature the company's "Busch Guy" mascot holding a golden can of beer. Customers who get these golden cans can post pictures of their completed puzzles, tagged #Sweepstakes and #BuschPuzzles, and may win an outdoor vacation worth $5,000.

Full Story: Marketing Dive (6/17)

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Platform News

Twitter begins audio tweet test for iOS

(Pixabay)

Twitter is enabling a select group of iOS users to record up to 140 seconds of audio snippets and attach them to tweets and plans to roll out the service to all iOS users. "There's a lot that can be left unsaid or uninterpreted using text, so we hope voice tweeting will create a more human experience for listeners and storytellers alike," Remy Bourgoin, senior software engineer, and Maya Patterson, staff product designer, wrote in a blog post.

Full Story: The Verge (6/17), Adweek (tiered subscription model) (6/17)

Spotify expands self-serve platform with video ads

Spotify is adding video ads to its self-serve Ad Studio platform for marketers in the US, Canada and the UK and dozens of test markets worldwide. "This multisensory experience can extend a brand's audio ad strategy, providing another touchpoint to capture listeners' attention and share messages across all relevant moments," according to a Spotify statement.

Full Story: Adweek (tiered subscription model) (6/17), MediaPost Communications (6/17)

Facebook tests curated content collections

Facebook is testing a Collections feature in the US, which enables brands to organize posts, photos, videos and other platform content and make it shareable with a select group or the public in general. Observers note the tool has been used to share recipes, educational articles and health and wellness information.

Full Story: TechCrunch (tiered subscription model) (6/17)

Measurement Matters

Report: Digital faring better than other media

(Pixabay)

GroupM predicts US ad spending, excluding political ads, will decline 13% this year, but digital media will see the least decline. The "This Year Next Year" report forecasts large drops for print (26%), audio (24%) and out of home (21%), but just a 3% drop for digital.

Full Story: MediaPost Communications (6/16), Ad Age (tiered subscription model) (6/16)

Social Shareable

Twitter asks #WhatsNextForChuckECheese?

Chuck E. Cheese fans shared Twitter memes following the news of the family entertainment chain's potential bankruptcy, leading to the hashtag #WhatsNextForChuckECheese trending on the platform. Some of the most popular tweets feature the mascot Chuck working as a chef in Paris, at an Amazon distribution center or as a rapper.

Full Story: TIME online (6/17)

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TikTok is proving to be beyond a Gen Z fad. Even if your business isn't ready to invest in paid ads and the time to create content, it's still wise to keep this platform on your radar and understand how it works.

Kailynn Bowling, writing for Forbes