An Ignoble Experiment: Great American Takeout supports black-owned restaurants

R/GA's Twitter account is calling out racism | 5 digital trends for marketers | Boost Instagram marketing with these 5 tools

Created for ignoble.experiment@arconati.us | Web Version

June 11, 2020

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The Big Story

R/GA's Twitter account is calling out racism

R/GA Executive Creative Director Chapin Clark is using the agency's popular Twitter account to draw attention to police brutality and systemic racism. "This is a moment when there is no sitting on the sidelines," Clark says, noting, "As many people have said, silence is tantamount to complicity."

Full Story: Digiday (tiered subscription model) (6/11)

Digital Payments: A Roadmap for the Future
Digital payments have never been more important to your customers and your bottom line. Whether you're B2B, B2C or even B2B2C, you can reduce costs, enhance the customer experience and gain a competitive advantage by offering seamless digital transactions. But sometimes that is easier said than done — so what do you need to do to deliver? Register for the webinar

Connecting & Collaborating

5 digital trends for marketers

Joshua Howarth explores five key digital marketing trends, including paid email newsletters that curate top content and microinfluencers with highly engaged audiences. Chatbots have proved to be a trend that's here to stay and video's popularity continues to surge, he writes.

Full Story: SmartBrief/Marketing (6/10)

Boost Instagram marketing with these 5 tools

(Pixabay)

Ann Smarty outlines five tools to boost Instagram marketing, including photo animation app Pixaloop and Unfold, which provides templates for Instagram Stories. Later enables marketers to schedule posts and stories, Linktr.ee creates landing pages to drive Instagram users to brand sites and Finteza is a platform that is focused on conversions and Instagram traffic.

Full Story: Social Media Today (6/10)

Marketer Moments

Boy Smells goes social for Pride with nonbinary candles

Nonbinary scented candle brand Boy Smells launched its first major digital campaign featuring social posts, Instagram Live videos and blogs from six influencers in the LGBTQ community who have each been paired with one of the brand's limited-edition Pride candles. The social ambassadors include model Richie Shazam and drag star Naomi Smalls, and the brand is donating 15% of the profits from the Pride collection to nonprofit The Trevor Project.

Full Story: Adweek (tiered subscription model) (6/10)

Great American Takeout supports black-owned restaurants

(The Great American Takeout)

The Great American Takeout restaurant coalition, started by High Wide & Handsome, is urging Americans to order delivery or takeout today from restaurants owned by black people to support Black Lives Matter. The campaign encourages consumers to post photos of their meals on Twitter, Instagram, Facebook and LinkedIn using #TheGreatAmericanTakeout, and the coalition will donate $5, up to $25,000, to Black Lives Matter for each post.

Full Story: MediaPost Communications (6/10)

Remote Video Tips for Business

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Platform News

LinkedIn guide helps navigate shifting consumer focus

LinkedIn is helping marketers navigate the new norm amid the coronavirus pandemic with a guide that focuses on content and promotional elements, lessons learned during past economic downturns and an overview of its ad products and how they can be maximized. The social platform suggests marketers post images, PDFs and videos that complement messaging and consumer needs, use Content Suggestions to spot trends and boost awareness by using appropriate hashtags.

Full Story: Social Media Today (6/10)

Facebook eases some face mask restrictions
Adweek (tiered subscription model) (6/10)

Alexis Ohanian's seat on Reddit board goes to Michael Seibel
Adweek (tiered subscription model) (6/10)

Measurement Matters

71% of B2B companies admit to "customer-centricity gap"

Some 71% of business-to-business brands say they have a "customer-centricity gap" despite 82% reporting their company has undergone digital transformation, per Episerver. Additionally, 30% of B2B marketers cite paid social as the most effective marketing channel, followed by paid search at 16% and email at 15%.

Full Story: MediaPost Communications (6/10)

Social Shareable

Pixar logo recreated with German Shepherd in viral video

A TikTok video from @lifeofkaix has gone viral for recreating the Pixar logo with a dog wearing a cone on his head. The white German Shepherd pads into the shot to sit where the lamp settles in the Pixar version and the video is part of the #pixarchallenge trend on the platform.

Full Story: Times Now News (Noida, India) (6/11)

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