An Ignoble Experiment: 72% of Americans say social is too politically powerful

LinkedIn boosts revenue, engagement, but makes cuts | 3 vital elements of successful online storytelling | How employee advocates accelerated a B2B campaign

Created for ignoble.experiment@arconati.us | Web Version

July 23, 2020

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The Big Story

LinkedIn boosts revenue, engagement, but makes cuts

Microsoft is reporting a 10% boost in revenue and 27% increase in user engagement for its LinkedIn platform during the past quarter with a total 690 million members. Despite that Q2 report, the social platform will lay off 6% of its global workforce this week amid a business hiring slowdown.

Full Story: Social Media Today (7/22), CNBC/Reuters (7/22)

	The Forrester Wave^™: TCMA 2020 See why BrandMuscle was recognized as a leader and what you should consider when selecting a through-channel marketing automation vendor.

Connecting & Collaborating

3 vital elements of successful online storytelling

(#WOCinTech Chat)

Brand storytelling is an increasingly popular tool for boosting online attention because of its ability to emotionally connect consumers and brands, writes Danish Mehmood. He shares examples from leading storytellers such as Nike and Target and reminds PR professionals to concentrate on keeping stories, short, linear and visual.

Full Story: Glean Info (7/20)

How employee advocates accelerated a B2B campaign

Dell Boomi Chief Marketing Officer Mandy Dhaliwal talks in this podcast about the company's "Boomiverse" community of customer advocates and how employee brand ambassadors were integral to launch the brand's new positioning on social. "Our brand ambassadors are our staff," she says, adding, "If we don't believe in our technology, who will?"

Full Story: Ad Age (tiered subscription model) (7/22)

A comprehensive guide to Instagram engagement

Pushpa Srivastava offers a comprehensive overview of how to increase Instagram engagement, spanning organic and paid campaigns, the acquisition of relevant followers, engagement tactics and performance measurement. "Always try to be as original and authentic on Instagram because that's the only way to stand out," Srivastava writes.

Full Story: Business 2 Community (7/22)

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Platform News

Facebook equity teams to ferret out potential racial bias

(JOEL SAGET/Getty Images)

Equity teams are forming at Facebook and Instagram to watch for potential racial bias against Hispanic, Black and other minority users when it comes to algorithms tied to artificial intelligence and machine learning. "The racial justice movement is a moment of real significance for our company. Any bias in our systems and policies runs counter to providing a platform for everyone to express themselves," says Instagram's Vishal Shah.

Full Story: The Wall Street Journal (tiered subscription model) (7/21), The Verge (7/21)

Retailers gravitating toward Snapchat have mixed reviews

Retailers are appealing to changing consumer habits and the rise of e-commerce amid the coronavirus pandemic by "leaning in" to Snapchat, said CEO Evan Spiegel during a recent earnings call. The social platform has been enticing retailers and other businesses with shoppable games, augmented reality lenses and other new tools. However, while some brands say such promotions are less costly than competitive platforms, the return on investment isn't yet in line with Facebook or YouTube.

Full Story: Modern Retail (tiered subscription model) (7/23)

Sponsored content from Twitter

5 insights from the sports conversation on Twitter

With pro sports returning to empty stadiums, fans are turning to Twitter to cheer on their favorite squads and argue over who's the GOAT. This latest report looks at the numbers behind people's sports obsessions and how brands can take part in this major cultural moment. Learn more

How brands can lead the conversation on Twitter

Read about the seven strategies of brands driving the conversation on Twitter. People want to hear what your brand has to say, and these conversations help drive tangible business results. But finding the right ways to respond isn't always easy. Learn how your brand can take action.

Measurement Matters

Report: Brand loyalty takes a hit during pandemic

(Pixabay)

Omnicom's Ketchum reports 45% of Americans have switched at least one brand allegiance during the pandemic and 62% expect brand preferences to be permanently altered before the end of the crisis. "Consumers who may have been unwavering in their commitment to specific brands in 2019 have been forced to try new brands and private-label products because of major breaks in the supply chain in 2020," says Ketchum Analytics' Mary Elizabeth Germaine.

Full Story: MediaPost Communications (7/22)

72% of Americans say social is too politically powerful

Pew Research Center reveals 72% of Americans think social platforms are too influential politically, which breaks down to 82% of Republicans and 63% of Democrats. Some 47% of Americans say social platforms should be subject to more government regulation, with partisanship being less of a factor.

Full Story: Adweek (tiered subscription model) (7/22)

Father's Day was June's social media hot spot
Adweek (tiered subscription model) (7/22)

Social Shareable

Dog delivers breakfast carrot to horse buddy

A video tweeted by former basketball player Rex Chapman that shows a dog running out of a house to give a horse a carrot from its mouth has attracted more than 2.1 million views. "Every morning this really good boy bounces out the door with a breakfast carrot for his best buddy," Chapman says in the tweet.

Full Story: India Today (7/22)

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