Twitter works on collaborative Fleets, teases tweet editing | Beauty brands innovate with Snapchat's AR tools | Crowdsourcing app will help Pernod Ricard nix hate speech
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Twitter is testing an updated version of its Stories function, dubbed Fleets, which would enable users to work collaboratively for "combined storytelling or engagement within a single, temporary feed," writes Social Media Today's Andrew Hutchinson. The social platform also announced on its main account that it would enable tweet editing when "everyone wears a mask" to prevent the spread of the coronavirus.
The coronavirus shutdown has pushed beauty brands to tap the power of Snapchat's augmented reality lenses designed for makeup, hair color, and skin care try-ons to boost engagement. Successful campaigns include L'Oreal's eight June activations for Garnier, Lancome, L'Oreal Paris and Maybelline, writes Priya Rao.
Pernod Ricard USA is developing a crowdsourcing app that will let social media users report objectionable content directly to brands. "We're confident this initiative will provide an additive resource for individuals affected by hate speech, consumers, brands and social media platforms themselves in the global fight to end these injustices," said Chairman and CEO Alexandre Ricard.
Social media marketers often irk consumers, lose followers and diminish their brand by running promotions too frequently, failing to respond to queries or pushing irrelevant information, according to Sprout Social research. Michael Kling suggests that marketers try different offers and use both paid advertising and organic social distribution to reach customers.
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Deutsch LA created a "Mini Makeovers" campaign for Behr involving four drawings for $200 vouchers from Home Depot. Customers can share photos of rooms in need of decorating, and winners will also get miniature dioramas of their redesigned spaces.
Direct-to-consumer brands and publishers rely on Facebook and Instagram to drive site traffic and generate sales, making a boycott difficult when compared to big-name companies that utilize the platforms to build brand awareness, writes Kristina Monllos. Publishers are void of viable alternatives and continue spending heavily on Facebook ads such as Conde Nast, which has spent more than $19.5 million during 2020, and The New York Times, which has paid more than $24.5 million, writes Lucinda Southern.
The top 100 US Facebook advertisers spent roughly $11.2 million on platform promotions on July 1, the first day of the Stop Hate for Profit campaign boycott, an 18.3% drop from the same day in 2019, according to Pathmatics, which noted the absence of leaders such as Starbucks, Target and PepsiCo. Rich Greenfield of LightShed Partners called the dip "minimal in the grand scheme of Facebook's global ad revenue," while Shamsul Chowdhury, Jellyfish's vice president of paid social, noted some clients are considering increasing their spend amid "reduced costs."
A video of a large bird of prey flying over Myrtle Beach, Calif. with a shark-like fish in its talons has attracted more than 28 million views across various Twitter accounts. Many social users commented the video marked the beginning of a real-life movie series "Sharknado."
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