Could TikTok become an American app?

Could TikTok become an American app? | A guide to increasing organic reach on LinkedIn | Brands finding success on Reddit and how to join them Created for ignoble.experiment@arconati.us |  Web Version July 24, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE   The Big Story Could TikTok become an American app? (Joel Saget/AFP/Getty Images) To try to avoid a ban in the US, a group of American investors are reportedly looking at buying TikTok from its China-based parent company, ByteDance. However, some speculate the move to make US-based investors majority owners in TikTok may not satisfy security concerns by the federal government. Full Story: CNN (7/23)      The word's out: partnerships are bigger than paid search The partnership channel quietly overtook paid search as the primary revenue driver at many organizations, contributing 30+% to overall company revenue. Learn how in this data-rich look at the upward trajectory of partnerships as a revenue engine. Get the report ADVERTISEMENT: Connecting & Collaborating A guide to increasing organic reach on LinkedIn Reliablesoft founder Alex Chris provides a guide to boosting organic reach on LinkedIn, including how to maximize the platform's algorithm bias toward "real connections" by connecting and interacting with users who share the same topical interests. He offers in-depth advice on creating memorable content, sparking debate and using analysis to emulate the platform's best performing posts. Full Story: Social Media Examiner (7/22)      Brands finding success on Reddit and how to join them Reddit's Jack Koch and Will Cady share insights about how brands such as Jimmy John's, Netflix and Nissan have successfully engaged with its ad-averse users. They use examples to outline how marketers should act on real-time platform trends, engage with niche communities based on that specific group's purpose and talk authentically to users. Full Story: The Drum (free registration) (7/23)      3 strategies for more engaging virtual events (Pixabay) Certain's Kathy Isola offers three strategies for creating engaging virtual events, including incorporating interactive elements such as live polls or Q&A sessions with speakers and facilitating virtual networking opportunities for attendees. Invest in technology to gather intent data to shape tailored experiences and personalize messaging and content for target accounts, she advises. Full Story: MarketingProfs (free registration) (7/22)      Marketers can show empathy with "hypoactive insights" Some 84% of consumers intend to keep routines they've developed during the pandemic, per GoodQues, which means behaviors will be so altered as to render many current insights used by marketers obsolete, writes GoodQues co-founder Maria Vorovich. She urges marketers to adopt long-term "hypoactive insights," explaining how they help foster empathy with consumers by "identifying people's values, motivations and deep-set personality traits." Full Story: Adweek (tiered subscription model) (7/23)      Unite Remote and Onsite Teams The new ClickShare Conference connects wirelessly to your video conferencing equipment and meeting room display for more immersive and engaging meetings. In less than 7 seconds, your team is all connected and ready to collaborate. Absolutely no one makes conferencing easier or more intuitive. Great things happen when people click. ADVERTISEMENT: Marketer Moments Pepsi gives baseball fans a "Judge Free Pass" (PepsiCo) PepsiCo and Aaron Judge of the New York Yankees are celebrating the return of baseball with a social "Judge Free Pass" campaign that enables fans to use "away" voicemail messages and automatic email replies from Judge to avoid being disturbed on MLB's opening day. Fans who reply to Judge's tweet and use #JudgeFreePass will enter a sweepstakes to win a virtual meetup with Judge and other prizes. Full Story: MediaPost Communications (7/23)      Featured Content Sponsored content from Twitter 5 insights from the sports conversation on TwitterWith pro sports returning to empty stadiums, fans are turning to Twitter to cheer on their favorite squads and argue over who's the GOAT. This latest report looks at the numbers behind people's sports obsessions and how brands can take part in this major cultural moment. Learn more       How brands can lead the conversation on TwitterRead about the seven strategies of brands driving the conversation on Twitter. People want to hear what your brand has to say, and these conversations help drive tangible business results. But finding the right ways to respond isn't always easy. Learn how your brand can take action.       Platform News Twitter mulls new revenue streams amid ad losses (Twitter) Twitter reported 186 million daily users for the second quarter, a 34% boost from the first quarter and largest growth rate to date, while also suffering a 23% drop in ad revenue, which executives attributed to social spending cutbacks tied to "US civil unrest." CEO Jack Dorsey said the platform is considering "multiple lines of revenues," including subscriptions, to supplement advertising, which accounts for 82% of its revenue. Full Story: The Verge (7/23),  The Drum (free registration) (7/23),  Ad Age (tiered subscription model)/Bloomberg (7/23),  Adweek (tiered subscription model) (7/23)      $200M seeded in TikTok Creator Fund TheWrap (7/23)  Facebook Live-Messenger Room integration has marketing potential Social Media Today (7/23)  Social Shareable These dads are nailing lockdown on TikTok Megan McCluskey introduces five dads who have gone viral on TikTok during the pandemic as they've stepped up their fathering game on the platform. Among those highlighted are TikTok user @brandon_rainwater, who has been playing detective to discover what his daughter gets up to each night, and another dad who transforms himself into a dinosaur at his daughter's request. Full Story: TIME online (7/23)      Update Your Data This email was produced for ignoble.experiment@arconati.us. You previously entered Marketing manager as your job title. Is this still accurate? Update Profile Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. SmartBrief will donate $10 per new reader to organizations fighting for climate reform, women's rights, global health initiatives and more. SHARE Or copy & share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv The bottom line is that authentic, valuable posts are most meaningful to LinkedIn's algorithm. Alex Chris, founder and digital marketing manager of Reliablesoft, writing for Social Media Examiner       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004