Facebook double downs against boycott

Boycott, social justice push stalling influencer campaigns | Marketers unlock the value of QR codes | 4 traits of the best content strategies Created for ignoble.experiment@arconati.us |  Web Version July 2, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE   The Big Story Boycott, social justice push stalling influencer campaigns Influencer campaigns are taking a hit as marketers rethink their strategies in light of the Facebook boycott and seek to include more Black creators and influencers. "No one wants to be insensitive right now. We're seeing creators and brands re-evaluating each other," says Mekanism's Brendan Gahan. Full Story: Digiday (tiered subscription model) (7/2)      Connecting & Collaborating Marketers unlock the value of QR codes (Pixabay) QR codes are gaining favor among marketers that want to engage with consumers without unnecessary apps and are finding it easier as social platforms such as Snapchat offer augmented reality lenses tied to e-commerce, writes Gabriela Barkho. She provides an example from 1-800-Flowers.com and writes that e-commerce vendor Seek reports a 600% increase in the use of QR/augmented reality integrations for its clients' websites, including Overstock, Nestle and Walmart. Full Story: Modern Retail (tiered subscription model) (7/2)      4 traits of the best content strategies Jonathan Crowl outlines the top four traits exhibited by the most effective content strategies, such as creating audience-focused content based on data-driven personas. Quality content that offers a point of view, reflects brand tone and provides value to prospects is also key, he writes. Full Story: The Content Standard (7/1)      Marketer Moments RPA, Honda livestream "Virtual Adventures" on YouTube (Honda/YouTube) Honda, with RPA and Google Earth, launched "Virtual Adventures" on YouTube, which take viewers on a real-time guided tour of US landmarks such as Niagara Falls and touts the automaker's CR-V Hybrid. "An experience like this, which allows people to enjoy something that's missing from their lives, goes a long way towards increasing brand affinity," says RPA's Jason Sperling. Full Story: Muse by Clio (7/1)      SHIFTING LIVE EVENTS TO WEBINARS Sponsored content from ON24 How COVID-19 Changed Webinars: A Comparison of March 2020 to 2019 Benchmarks Three Reassuring Tips About Running Webinars During a Crisis How SAP Switzerland Went All In On Digital Experiences 4 Takeaways from a Month in Crisis How to Record Professionals Webinars From Home Platform News YouTube using AI to improve creators' conversations Google is making its artificial intelligence-driven SmartReply tool available to YouTube creators, which enables them to deliver auto-generated responses to fan queries in the comments section. The service is being made available to English and Spanish YouTube Studio users. Full Story: Social Media Today (7/1),  TechCrunch (tiered subscription model) (7/1)      Facebook doubles down against boycott Facebook continued to appeal to the 400 brands that are boycotting the platform with an open letter penned by Nick Clegg, vice president of global affairs and communications, that outlines its approach and progress in tackling hate speech and noted, "Facebook does not profit from hate" but does "err on the side of free expression." During a recent employee meeting, CEO Mark Zuckerberg vowed not to give in to the demands of the "Stop Hate for Profit" campaign, noting the boycott fallout effects "a small percent" of the company's revenue and predicting advertisers will return "soon enough." Full Story: MediaPost Communications (7/1),  Yahoo/The Telegraph (7/2),  Ad Age (tiered subscription model) (7/1)      Measurement Matters Report: Marketers voice challenges, shifts amid pandemic Most marketers are challenged with shifting responsibilities, budget cuts, executing campaigns and content messaging and tone, amid the coronavirus pandemic, according to a study conducted by LinkedIn and Vision Critical. The pandemic has caused either "some" or a "major" impact on pausing or pivoting strategies, say 85% of the 450 respondents. The most common strategy mix shifts include more webinars, organic social, online videos and paid social. Full Story: Social Media Today (7/1)      Social Shareable NASA releases "A Decade of Sun" time-lapse video (NASA Goddard/YouTube) A 61-minute time-lapse YouTube video from NASA that shows 10 years' worth of footage of the Sun has attracted 2.9 million views. "The video shows the rise and fall in activity that occurs as part of the Sun's 11-year solar cycle and notable events, like transiting planets and eruptions," NASA says in a statement. Full Story: Fast Company online (7/1)      Editor's Note SmartBrief will not publish Friday In observance of Independence Day in the US, SmartBrief will not publish Friday. Publication will resume Monday.     Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy & share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv There are several hallmarks of quality content, but the one that's always found in today's best content is an audience-centric approach. Jonathan Crowl, writing for The Content Standard       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004