An Ignoble Experiment: Facebook targets TikTok with Instagram Reels rollout

Facebook targets TikTok with Instagram Reels rollout | Opinion: Social boycott offers reevaluation time | A guide to curating content on Pinterest

Created for ignoble.experiment@arconati.us | Web Version

July 17, 2020

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The Big Story

Facebook targets TikTok with Instagram Reels rollout

Facebook is competing directly with TikTok by rolling out its short-form video Instagram Reels platform in more than 50 countries, including the US, in August after launching in Brazil, France, Germany and India. Instagram is highlighting Reels with an icon on its platform to direct individuals to the new platform, where they'll be able to upload content.

Full Story: NBC News (7/16), Adweek (tiered subscription model) (7/16)

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Connecting & Collaborating

Opinion: Social boycott offers reevaluation time

The Stop Hate for Profit boycott of Facebook properties, and for some brands, other social platforms, is an opportunity for marketers to get off the daily social treadmill and reevaluate their strategies, Immediate Future CEO Katy Howell writes. She advises marketers to audit the performance of their content across platforms and conduct social listening to find out what their audiences are most concerned about in a rapidly evolving social landscape.

Full Story: The Drum (free registration) (7/17)

A guide to curating content on Pinterest

(Pixabay)

Thomas Griffin provides a guide to using Pinterest as a platform for content curation by creating boards, adding relevant Pins and dividing them into sections to make it easier for users to find information. He explains how to optimize images, add labels and tags to boost visibility, and encourage engagement by following and repinning other content.

Full Story: Business 2 Community (7/16)

Podcast: Lessons in B2B influencer marketing

Lee Odden, co-founder and CEO of TopRank Marketing, talks in this podcast about conducting the first-ever B2B influencer marketing study and key takeaways from the research. He discusses how the most successful B2B marketers incorporate interactive experiences within influencer marketing and why marketers should prioritize useful content to foster trust.

Full Story: MarketingProfs (free registration) (7/16)

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Marketer Moments

TikTok teaches users how to "Be Informed"

(Pixabay)

TikTok partnered with the National Association for Media Literacy Education to launch a "Be Informed" campaign that features top influencers in humorous infomercial-style videos educating users about how to identify misinformation. The five videos cover topics including "Fact vs. Opinion," "Question the Source" and "When to Share vs. When to Report."

Full Story: Adweek (tiered subscription model) (7/16), Fast Company online (7/16)

	The word's out: partnerships are bigger than paid search The partnership channel quietly overtook paid search as the primary revenue driver at many organizations, contributing 30+% to overall company revenue. Learn how in this data-rich look at the upward trajectory of partnerships as a revenue engine. Get the report

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Platform News

Twitter rebuilds API

(Twitter)

Twitter is sunsetting its old developer API and is rolling out the first redesign since 2012 beginning next week that's aptly named API v2. The API offers new features, such as poll results and spam filtering, and has been separated into three platforms: the free Standard, self-serve paid Premium and Enterprise level.

Full Story: BNN Bloomberg (Canada) (7/16), TechCrunch (tiered subscription model) (7/16), Adweek (tiered subscription model) (7/16)

Amazon touts interactive video streaming tool
MediaPost Communications (7/16)

Snap help brands boost platform integrations with Yellow Collabs course
TechCrunch (tiered subscription model) (7/15)

	Report: Instagram's biggest advertisers In a year of changes, one thing remains constant: Advertisers are using Instagram to reach their audiences. Pathmatics now has never before seen Instagram advertising insights, and our Instagram report brings our findings directly to you. Download Now

Measurement Matters

Study: Consumer support rises for #StopHateForProfit

Research from Horizon Media reveals consumer awareness of the #StopHateForProfit campaign urging brands to boycott Facebook has grown from 12% in late June to 20% last week and the percentage of Americans who support brands taking part in the initiative has increased from 18% to 40% over the same time frame. Just 4% say they would boycott participating brands, down from 6% in late June, and Horizon Media states, "The upside potential for brands of participating in #StopHateForProfit continues to be significant with much more consumer support for the campaign than opposition."

Full Story: MediaPost Communications (7/16)

Social Shareable

Chris Evans honors six-year-old hero

An Instagram video showing actor Chris Evans passionately honoring six-year-old Bridger Walker, who protected his sister from a charging dog and was badly injured in the process, has attracted more than 1.8 million views. In the video, which was posted by Bridger's aunt, Evans promises to send a "Captain America" shield and says, "Pal, you're a hero, what you did was so brave, so selfless -- your sister is so lucky to have you as a big brother."

Full Story: TIME online (7/16)

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Put your social-first hat on and sketch out content narratives that will resonate with audiences and fill the rest of 2020 with social that will have impact.

Katy Howell, CEO at Immediate Future, writing for The Drum