During an antitrust hearing Wednesday involving Amazon, Apple, Facebook and Google, Facebook CEO Mark Zuckerberg faced grilling from lawmakers regarding its acquisition of Instagram and WhatsApp as moves to "neutralize a competitive threat" and questions regarding inflated video metrics. Alphabet's Sundar Pichai faced scrutiny regarding Google's data collection, privacy and the DoubleClick acquisition. Both CEOs contend they follow professional, nonpartisan business practices.
The word's out: partnerships are bigger than paid search The partnership channel quietly overtook paid search as the primary revenue driver at many organizations, contributing 30+% to overall company revenue. Learn how in this data-rich look at the upward trajectory of partnerships as a revenue engine. Get the report
VaynerMedia CEO Gary Vaynerchuk advises marketers on how to become better practitioners by studying podcast advertising, conducting Shopify e-commerce and reading social media comments. "I believe that if everybody just took five meaningful hours and read every comment on every YouTube video, every Instagram, Twitter or LinkedIn post, about their business and then searched their brand in those ecosystems that they would get more value than their investments in Bain, McKinsey or focus groups," he says.
Daniel Ndukwu provides tips on generating leads via social media, advising marketers to create content that addresses the needs of prospects and use automation to be active on social platforms and interact with communities on a daily basis. He also advised to conduct social listening to find out how users feel about your brand and discover problems and needs that can be form the basis of content.
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Ralph Lauren debuted an out-of-home campaign for its Polo shirt that features murals in Chicago, New York and Dallas from street artists ELLE, CERA and Steve Hunter. The artwork features QR codes that unlock augmented reality animations on Snapchat and the artists are showcasing their work on Instagram.
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Apple is one of the most watched tech companies in the world. Like their brand, but their digital advertising strategy tends to break from traditional norms. Where did the money go?
Killing the cookie will have significant impacts on the programmatic ecosystem. Here's how Google jumping on board will push the online advertising industry to innovate. Read the blog.
Michael Beckerman, TikTok's vice president and head of US public policy, went on the offensive by sending a letter to members of the House Judiciary Antitrust Subcommittee hearing defending its business practices and trying to clear up misconceptions regarding ties to China. TikTok CEO Kevin Mayer also pledged in a blog post to be more transparent regarding data and content moderation and urged other social platforms to follow suit.
At least 220 overseas businesses have responded to recent prompts from the "Stop Hate for Profit" campaign and roughly 1,100 businesses worldwide have pledged to withhold Facebook ads until the end of this month or longer, according to Politico analysis. Facebook has held meetings with advertisers and pledged to hire staff with civil rights experience, but the coalition is not satisfied with the measures.
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Concerns about what is advertised to children who watch YouTube are high for more than two-thirds of US parents surveyed by Pew Research Center. Hispanic parents -- at 74% -- rated highest in their concern than other parents surveyed in the "Parenting Children in the Age of Screens" study of 4,000 parents in March.
DDB Paris, with "Spider-Man: Into the Spider-Verse" animator Alberto Mielgo, created a global trailer for Ubisoft's "Watch Dogs: Legion" game that has already attracted more than 2 million YouTube views and immerses viewers in a dystopian London future. The film was created with more than 70 professionals working entirely in animation and took more than six months to finish.
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Keep a civil tongue.