An Ignoble Experiment: The ABCs of Facebook Creator Studio

Infographic: What was trending on Twitter in June | Why it's OK to write social posts when you're emotional | Tips to maximize digital media for PR efforts

Created for ignoble.experiment@arconati.us | Web Version

July 27, 2020

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The Big Story

Infographic: What was trending on Twitter in June

(Pixabay)

This infographic from Twitter shows what was trending in June, including a 405% spike in tweets related to Juneteenth compared with the same period in 2019. There was a surge in emojis related to the outdoors and vacations, and trending topics included the WNBA, hitting the road in RVs, "Hamilton" and school entrance exams.

Full Story: Social Media Today (7/26)

	The word's out: partnerships are bigger than paid search The partnership channel quietly overtook paid search as the primary revenue driver at many organizations, contributing 30+% to overall company revenue. Learn how in this data-rich look at the upward trajectory of partnerships as a revenue engine. Get the report

Connecting & Collaborating

Why it's OK to write social posts when you're emotional

(Pixabay)

Social media posts that are "honest," "raw," and written when emotionally charged "almost always perform best," contends ACH Communications' Arik Hanson. He understands this rule bucks traditional advice and does not advocate political or crazy posts, but believes "it's OK to write about a topic, passionately" and "in the moment."

Full Story: ACH Communications (Arik Hanson) (7/24)

Tips to maximize digital media for PR efforts

Digital media is a cost-effective tool to spread a brand story or message, writes Markitors' Brett Farmiloe. He offers seven techniques, including using video, social media, influencers and thought-leadership articles, before noting, "These digital PR techniques highlight some of the readily available ways for marketers to utilize the platforms and partners around them."

Full Story: Forbes (7/24)

Branding expert talks changing role of purpose
Adweek (tiered subscription model) (7/24)

Infographic: 4 tips on WhatsApp for Business
Social Media Today (7/26)

	The Forrester Wave^™: TCMA 2020 See why BrandMuscle was recognized as a leader and what you should consider when selecting a through-channel marketing automation vendor.

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Marketer Moments

Xbox releases 12 game-themed AR Snapchat lenses

Microsoft's Xbox, with Look Mister and Snapchat, launched 12 augmented reality Snapchat lenses themed for the top games revealed during the Xbox Games Showcase. A Snap Camera takeover also enables gamers to use the lenses in gaming livestreams or videoconferencing.

Full Story: Adweek (tiered subscription model) (7/24), Mobile Marketer (7/24), Social Media Today (7/24)

72andSunny, Pinterest unveil "Make a Statement Mask"

(Pinterest)

72andSunny created a "Make a Statement Mask" campaign for Pinterest that showcases the creative face coverings being made by the platform's users. The push includes educational posts on making face masks from influencers such as Archel Bernard and Gigi Burris with designs inspired by veils, knights and Salvador Dali's "Ruby Lips" brooch.

Full Story: Ad Age (tiered subscription model) (7/24)

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Platform News

The ABCs of Facebook Creator Studio

Facebook Creator Studio lets marketers who want to focus on Facebook and Instagram discard third-party tools to create and manage content. The tool allows multiple users and scheduled content.

Full Story: Social Media Examiner (7/24)

Measurement Matters

Infographic: Esports fans want brand interactions

(Ethan Miller/Getty Images)

Mediahub research reveals 72% of gamers want brands to participate in esports as long as they are knowledgeable and 58% are happy to see brands investing in esports to help the industry grow. Some 42% say ads related to video games are the second-most impactful space for brands, with YouTube claiming top spot at 44%.

Full Story: Adweek (tiered subscription model) (7/26)

Social Shareable

Moose the Dachshund proudly goes behind the wheel

A tweet from We Rate Dogs that shows 16-year-old Dachshund Moose sitting in a toy car with his newly acquired "driver's license" has attracted more than 86,000 likes and nearly 10,000 retweets. "Had a little trouble parallel barking but passed the test regardless," the tweet says.

Full Story: Hindustan Times (India) (7/27)

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