An Ignoble Experiment: TikTok boosts fun factor with Gamified Branded Effect

TikTok boosts fun factor with Gamified Branded Effect | 6 tips for Instagram branded content, partnerships | LinkedIn releases virtual event case study, tips

Created for ignoble.experiment@arconati.us | Web Version

July 22, 2020

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The Big Story

TikTok boosts fun factor with Gamified Branded Effect

(Joel Saget/AFP/Getty Images)

TikTok launched Gamified Branded Effect with 20 customizable formats that marketers can use to encourage consumers to interact with campaign elements via facial expressions, body gestures or other motions for activities. TikTok reports gaming on the platform has increased 200% this year and notes, "Brands are continuing to look for ways to connect with a stay-at-home audience, and we've seen an increased interest from advertisers who are looking to gamify their brand message as a fun tool to engage with the TikTok community in a positive way."

Full Story: Mobile Marketing Magazine (7/21), Adweek (tiered subscription model) (7/21)

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Connecting & Collaborating

6 tips for Instagram branded content, partnerships

Social media trainer Jenn Herman offers six tips to managing branded Instagram content, using the platform's Brand Collabs Manager and selecting influencers. She also touches on Federal Trade Commission requirements for branded content.

Full Story: Social Media Examiner (7/21)

LinkedIn releases virtual event case study, tips

LinkedIn reports 69% of marketers say pivoting to virtual events amid the pandemic is one of their biggest challenges and 40% have already switched or are planning to shift to virtual formats. The platform has released an Adobe case study and practical tips to help marketers maximize virtual event engagement.

Full Story: Social Media Today (7/21)

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Marketer Moments

Jeep seeks top dog for social stardom

(FCA)

Fiat Chrysler Automobiles has launched a social contest to find its first "#JeepTopCanine," and people can enter by sharing a photo of their dog on Instagram or Twitter using campaign hashtags. The automaker will crown its top dog on National Dog Day, Aug. 26, and the winning pooch will star in Jeep brand's social content for one year.

Full Story: MediaPost Communications (7/21)

Kind Snacks drops treats via drone, balloon, bird

Kind Snacks is touting its new frozen snack bars with a contest supported by digital video, influencers and social content that will deliver the treats to three winners via drone, hot air balloon or trained birds. Antoni Porowski from "Queer Eye" will video chat to each winner while they sample the product and promote the contest via his Instagram account.

Full Story: Ad Age (tiered subscription model) (7/21), Marketing Dive (7/21), Adweek (tiered subscription model) (7/21)

American Eagle taps TikTok influencers for remote push

(American Eagle/YouTube)

American Eagle, with Shadow, created a remotely produced "#AExME Back to School" campaign that features TikTok influencers such as Addison Rae dancing to "Boa Noite" by Tropkillaz and using camera effects to "pass" their moves on to the next participant. The push touts the brand's new Dream and AirFlex + Athletic jeans, and American Eagle's Michael Goldberg says, "By truly co-creating with these young dancers, it became a creative collaboration and a chance for AE to really participate in youth culture."

Full Story: Adweek (tiered subscription model) (7/21)

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Platform News

Snapchat boosts user base amid ad slowdown

(Snap)

Snapchat tallied 238 million daily active users for the second quarter, a 17% year-over-year increase, down slightly from Q1 growth, and the platform generated $454 million in advertising revenue, a 17% year-over-year growth but down from $462 million generated in Q1. Snap Chief Financial Officer Derek Andersen attributed the slowdown in ad growth to current economic conditions, and Chief Business Officer Jeremi Gorman noted the current Facebook ad boycott has "opened the door" for conversations with top brand executives.

Full Story: Ad Age (tiered subscription model) (7/21), CNBC (7/21), The Verge (7/21), Adweek (tiered subscription model) (7/21)

Personal fundraising option being tested on Instagram

Instagram is running a trial in the US, UK and Ireland that lets users start their own fundraising cause or link to an established organization via a profile page and process donations via Facebook Stripe. This year Instagram launched Donation Stickers for Stories and a Live Donations feature for livestreams and reports US donations have doubled in the past 30 days.

Full Story: The Verge (7/21), TechCrunch (tiered subscription model) (7/21), Adweek (tiered subscription model) (7/21)

Measurement Matters

Report: Global social media usage hits milestone

(Pixabay)

Slightly more than half of the world -- 51% -- uses social media, which is a milestone, according to Hootsuite and We Are Social's Digital 2020 July Global Statshot report. The research also indicates that adoption is still growing rapidly with more than 1 million people joining social media daily, and GlobalWebIndex reports the typical user belongs to nine platforms and favor Facebook, while Instagram is gaining traction.

Full Story: The Next Web (7/21)

Social Shareable

Twitter user ties 2019 Oscars speech to 2020 events

Twitter user @MattEvuns ties Olivia Colman's 2019 Oscars acceptance speech to the topsy-turvy events of this year, through July. His 11-second video has received more than 800,000 views.

Full Story: TIME online (7/21)

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