Which numbers to watch on Instagram Stories campaigns

Twitter possibly building subscription platform | How to build the right content foundations | David Madrid, BK game Twitch's donations feature Created for ignoble.experiment@arconati.us |  Web Version July 9, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story Twitter possibly building subscription platform (Twitter) Twitter recently ran a job post seeking a software engineer for a subscription platform team dubbed Gryphon and called the service a "first" for the social media company. Twitter is keeping mum on any further details and has since eliminated references to Gryphon and the subscription platform from the post. Full Story: The Verge (7/8),  The Wall Street Journal (tiered subscription model) (7/8),  Reuters (7/8)      Connecting & Collaborating How to build the right content foundations Content marketing can fail when business outcomes aren't linked to strategy or if the right foundations aren't laid for quality, data or operations, Lauren McMenemy writes. She explains how to avoid common pitfalls and create a plan that will deliver success. Full Story: The Content Standard (7/8)      Marketer Moments David Madrid, BK game Twitch's donations feature (Burger King/YouTube) David Madrid and Burger King used Twitch's donations feature to donate the exact amount of particular offers to gamers and tapped into the platform's personalized message feature so that a bot touted the brand's app and promotions during livestreams. Burger King says it's the first brand to use Twitch donations as an advertising vehicle and a video shows how gamers reacted to the activation. Full Story: Adweek (tiered subscription model) (7/8)      . Featured Content Sponsored content from Pathmatics 6 Brands Targeting Female Audiences on DigitalWhich brands target women in their social advertising? We took a deep dive into Facebook digital data to uncover the advertisers targeting female audiences in 2019 and 2020. Read more.   How the Third Party Cookie CrumblesKilling the cookie will have significant impacts on the programmatic ecosystem. Here's how Google jumping on board will push the online advertising industry to innovate. Read the blog.   Platform News Facebook responds to negative audit with some changes A multiyear audit conducted for Facebook reports that the platform has made progress with its housing and employment ad policies, voter suppression and algorithmic bias, but finds its approach to civil rights remains "too reactive and piecemeal." In response, Facebook Vice President Carolyn Everson emailed advertisers, noting, "These findings have helped us learn a lot throughout the years about what we can do better." Facebook also announced its creating a new management position to develop the company's civil rights accountability efforts, among other actions. Full Story: TechCrunch (tiered subscription model) (7/8),  Ad Age (tiered subscription model)/Bloomberg (7/8),  MediaPost Communications (7/8),  The Wall Street Journal (tiered subscription model) (7/8)      Measurement Matters Which numbers to watch on Instagram Stories campaigns (Instagram) To get the most data about Instagram Stories ads, marketers should analyze campaigns on the desktop -- not the app -- version of Facebook Ads Manager, writes digital marketer Susan Wenograd. She notes which metrics are important and where to find them. Full Story: Social Media Examiner (7/8)      Study: How pandemic shifted content strategies Some 56% and 53% of marketers say the pandemic prompted them to create more social and thought leadership content, respectively, while 47% said the crisis spurred them to adopt a more emotive tone, per LinkedIn and Vision Critical. The research also reveals the top channels marketers pivoted toward during the pandemic are webinars, organic social and digital video. Full Story: MarketingProfs (free registration) (7/8)      5 metrics to track employee advocacy success Mark Nardone describes how to measure the success of employee advocacy. He explains how and why marketers should track social media engagement, lead generation, customer and employee retention, brand purpose and efficiency savings. Full Story: MarketingProfs (free registration) (7/8)      Social Shareable Post-surgery Barley the retriever soothes his toy puppy An Instagram video of golden retriever Barley comforting his soft toy puppy has attracted more than 146,000 views. The clip shows the pair wearing cones as Barley recovers from surgery and the retriever licking the soft toy's nose. Full Story: Hindustan Times (India) (7/9)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy & share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv Encouraging your employees to share your content across their social channels will drive brand awareness and can increase your following and clickthrough rates if the audience is aligned. Mark Nardone, executive vice president at PAN Communications, writing for MarketingProfs       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004