Emulate success of "Tiger King" on YouTube, Facebook
President Trump sets time clock on TikTok's US business | Marketers put brakes on new TikTok activations amid app turmoil | TikTok offers marketer assurances with cancellation clause
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Citing national security concerns, President Donald Trump signed executive orders that target ByteDance's TikTok and Tencent's WeChat, also based in China, prohibiting American companies from conducting "transactions" with them. The orders take effect Sept. 20 with TikTok saying the order risks "undermining global businesses' trust in the United States' commitment to the rule of law."
How CPG & food marketers test ideas Find out how to test your ideas like the big brands to make sure your concepts hit the mark. Get real-world examples of how packaging from a major food manufacturer and messaging from CPG leader were ranked by consumers in the market. Get the guide.
Launch Marketing's Christa Tuttle recommends three ways business-to-business leaders can boost content marketing efforts, such as pulling in bigger audiences by being presenters during webinars and identifying hot topics gleaned during conversations with other leaders or during industry events. B2B leaders should also let the marketing team interview them on key industry issues and star in informational videos that can be distributed on social, websites or emails.
Clipchamp's Anna Ji offers YouTube and Facebook content marketing lessons from the viral success of "Tiger King," including the importance of developing a brand voice and shooting videos with interesting backgrounds and locations. Post content frequently, optimize videos with keywords in tags and titles, and add graphics and music during editing, she advises.
Report: The 13 TCMA Providers That Matter Most Selecting the best through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research breaks down the capabilities that enable complex cross-channel engagement strategies, based on an evaluation of the most significant TCMA vendors against 24 key criteria. Read Now
Jose Cuervo created a livestream "Who's Making Margs?" event series on its YouTube channel that features virtual parties hosted by celebrities from their homes. The first event was hosted by rapper Lil Dicky who taught viewers how to concoct Jose Cuervo peach margaritas and featured challenges with prizes.
Unite Remote and Onsite Teams The new ClickShare Conference connects wirelessly to your video conferencing equipment and meeting room display for more immersive and engaging meetings. In less than 7 seconds, your team is all connected and ready to collaborate. Absolutely no one makes conferencing easier or more intuitive. Start your free trial.
Spin Live rolled out its shoppable video service in Shopify's app store to enable brands and their influencers to sell products directly to consumers. Fashion designer LJS Brand reports a 15% sales increase using the app in livestream promotions with influencers.
YouTube released new insights about popular topics on its platform during the pandemic, such as home workouts and instructional videos on how to create restaurant-style meals at home. Other trends include videos on how to make face masks, museum tour videos, baking sourdough bread and how to cut hair.
A viral video of 11-year-old Nigerian Anthony Mmesoma Madu dancing in the rain and explaining why ballet is not just for girls was spotted by Cynthia Harvey of the ABT Jacqueline Kennedy Onassis School of Dance in New York. Madu has since been offered a full scholarship to attend the ABT Young Dancer Summer Workshop, which will be conducted virtually due to the pandemic.
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