Marketers won't get the best out of organic social media if they treat it as an add-on, write Firewood's Vanessa Zucker and Mamou Kilambi. They explain how to create a comprehensive strategy that includes advice on empathetic content, which metrics to use to measure success and developing a strategy.
The e-commerce solution you need. With ExpertVoice E-commerce Advocacy, you can effortlessly curate helpful, high-quality reviews from true product experts and deploy them on your e-commerce pages so your online shoppers can buy with confidence and keep coming back.
Ashley Faus offers 10 tips to help business-to-business marketers write more compelling social posts, including highlighting a key point from the content you're sharing and sharing posts with a single word in all-caps that emphasizes agreement or disagreement. She also suggest asking your audience a question or for their advice, and using the "that feeling when..." #tfw hashtag to describe what emotions the content will provoke.
Jack in the Box increased same-store sales by 6.6% last quarter by listening to consumer needs and focusing on fun and community with novel Instagram challenges, a virtual prom and other social media efforts. "We made the choice early in the pandemic not to pull our foot off of the gas," said Adrienne Ingoldt, Jack in the Box's chief brand and experience officer.
Marketers who want to engage with consumers online may want to consider some newish opportunities such as Facebook Rooms, Instagram Reels, LinkedIn Live and audio tweets, writes ProTexting.com's Kalin Kassabov. These tools have "underappreciated features that can help you develop stronger relationships with your customers," he writes.
[RFP Template] How to Choose a TCMA Vendor Your Through-Channel Marketing Automation needs should be found within an all-in-one platform that is built to support both sophisticated and unsophisticated channel partners manage, execute, and track channel marketing with unprecedented speed, simplicity, and accuracy. Choosing a partner for TCMA can be overwhelming, but now it doesn't have to be. Download the RFP template
Slack launched a "#WhenRemoteWorks" Twitter campaign that invites users to share examples of how teams are collaborating remotely and the company will donate $5, up to $200,000, for every tweet to nonprofit Year Up, which provides job training skills to young people. The push includes the use of Twitter's Promoted Trend feature and a video with ATTN: that showcases how Slack is innovating with nonprofits to support front-line workers during the pandemic.
A Customer Intelligence Gap in CPG Advertising We're living in a time of disruption and it's harder for advertisers to make connections with consumers. To complicate matters, CPG brands know the least about their consumers given the retailer intermediary. Discover why quality consumer data can help fight back against trends at shelf.
Traditionally, most influencer strategies are designed to generate awareness. However, with the power of digital technologies, we're now able to design programs that reach audiences at all stages of the marketing funnel. Use this comprehensive guide to discover different metrics and optimization tactics to leverage that align with your goals.
Since TikTok was built for rapid consumption of entertaining video content, it's the perfect breeding ground for influencers. However, before you dive in, it's important that you're not only familiar with the unique ways TikTok operates, but that you understand how partnering with TikTok creators is very different than traditional influencer marketing. Read more
Twitter is testing a Quotes count in place of its retweets and comments count. The social platform had recently launched a separate listing highlighting retweets and retweets with comment for each tweet.
Remote sales: driving customer engagement with B2B commerce Clients are looking to upgrade their tools and add new capabilities to empower their B2B Commerce sales teams to interact differently with their customers, replacing traditional communication channels and offering new and updated services. Hear from industry experts on Sept 10th at 2PM ET in this webinar to learn more.
YouTube removed 11.4 million videos in the second quarter, which was up from 9 million in Q2 2019 and marks its largest quarterly sweep to date, according to its Community Guidelines Enforcement report. The platform relied heavily on automated processes in Q2 and bolstered its appeals staff, which handled 325,000 requests in Q2 versus 166,000 in Q1 and reinstated more than 160,000 videos.
A TikTok video of a four-year-old girl from Indiana rebelling at an outdoor dance recital by standing still for six minutes during her group's performance has attracted 4.6 million views and 1.3 million likes. "Went to my niece's outdoor dance recital and witnessed this legend," says the post from chubbybeagle.
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