Twitter reportedly explores TikTok acquisition | TikTok vows to fight Trump's order to curtail US operations | How brands can stay engaging amid changing media habits
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Twitter has reportedly held preliminary conversations with TikTok executives regarding the acquisition of the app's US business and says it's a more viable candidate than Microsoft because it doesn't maintain any other Chinese interests. However, some sources say that Twitter faces an uphill battle in meeting the company's potential high valuation.
TikTok responded to President Donald Trump's executive order to prohibit US transactions by pledging to "pursue all remedies available to us in order to ensure that the rule of law is not discarded and that our company and our users are treated fairly," according to a company statement. Sources say the app contends there was no due process and is planning on filing a lawsuit against the Trump administration as early as this week.
Keep a tabs on the market during COVID Dealing with changing consumer demand? Learn how organizations like yours are staying on top of customer needs and market trends by taking research in-house. Find out how to easily get insights with DIY research. Download the report.
As consumers become more selective in how they spend their time online, select forms of engagement are better suited to rise to the top of the promotional funnel, writes Tommy Wyher. He points to the value of using microinfluencers, voice search and different podcast formats such as question-and-answer sessions that provide value and generate customers.
Major brands including Dunkin, Sephora, Red Bull, Maybelline and Louis Vuitton have already made their debut on Instagram Reels, the platform's TikTok-style feature, with Maybelline's video starring model and influencer Nikkie De Jager, who lip-synced to the brand's jingle while applying makeup. Industry insiders discuss whether Reels will draw brands away from TikTok, with VMLY&R's Grace Hoy noting, "If you're a brand, it's easier to get internal buy-in at your company or leadership on board with Reels."
Consultant Dave Birss chats in this podcast about how marketers can boost their creative thinking during the uncertainty and fear prompted by the pandemic. He explains how to maximize the four main ways of using the mind -- feeding, resting, exercising and occupying -- to gain perspective, increase focus and free up head space for creativity.
Professionals who are charged with generating continuous amounts of content can make their jobs easier by enlisting a variety of tools to spark ideas, writes Vikas Agrawal. He outlines numerous sources to help spark ideas and analyze results, including BuzzSumo, Ubersuggest, LeadFWD, Portent's Content Idea Generator and Google Analytics.
Facebook is now allowing public group administrators to publish content with or on behalf of brand advertisers when they include a paid partnership label for transparency. Marketers may benefit from content deals by engaging with focused audiences, writes Social Media Today's Andrew Hutchinson, who notes more than 1 billion Facebook users regularly participate within groups.
Brands can enhance online engagement by posting images in sizes that are best suited to individual platforms. An AgencyAnalytics infographic outlines best practices for posting on Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and Snapchat.
A tweet from a Japanese animal carver that entices users to spot the real animal amid a room full of sculptures has attracted 5.8 million views, 500,000 likes and 120,000 retweets and comments. The clip goes around the room until an animal is patted on the head and the live imposter is revealed.
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