10 tips for setting up a Instagram contest

US gives TikTok nod for sale, temporary app reprieve | Is your brand ready for the culturally conscious buyer? | 10 tips for setting up a Instagram contest Created for ignoble.experiment@arconati.us |  Web Version September 21, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story US gives TikTok nod for sale, temporary app reprieve (Pixabay) President Donald Trump gave his "blessing" to TikTok for the proposed sale of a stake in the app's US assets to Oracle, Walmart and other investors, while the Commerce Department maintained its ban on new downloads of TikTok and WeChat as of Sept. 20, but is allowing TikTok to operate until Nov. 12, pending the deal's final approval. Trump and ByteDance are still at odds over which business will retain controlling interest and whether ByteDance will pay the US government $5 billion. Full Story: The Wall Street Journal (tiered subscription model) (9/19),  TechCrunch (tiered subscription model) (9/18),  BNN Bloomberg (Canada) (9/20),  Reuters (9/21)      The e-commerce solution you need. With ExpertVoice E-commerce Advocacy, you can effortlessly curate helpful, high-quality reviews from true product experts and deploy them on your e-commerce pages so your online shoppers can buy with confidence and keep coming back. ADVERTISEMENT: Connecting & Collaborating Is your brand ready for the culturally conscious buyer? 160over90's Seth Matlins explains the importance to marketers of the "culturally conscious consumer" -- a rising cohort who choose brands not just for shared values, but shared passions. "[A] company's social, ethical, racial and cultural behaviors now share space with environmental concerns in the minds and wallets of the culturally conscious consumer," Matlins writes. Full Story: Adweek (tiered subscription model) (9/18)      10 tips for setting up a Instagram contest (Pixabay) Instagram has 1 billion active monthly users, a tempting target for any marketer. Here are 10 tips for running a successful contest, including how to set objectives, how to pick a hashtag and how to decide who wins. Full Story: HubSpot (9/18)      Richard Edelman on the "power of action" Edelman (Brad Barket/Getty Images) Edelman President and CEO Richard Edelman offers three insights about brand messaging during the pandemic, emphasizing the importance of honesty and the "power of action." He says, "People will pay attention to ideas that are improving society and are ambitious, not just gimmicks and stunts." 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Butterfinger is running an online contest where parents can turn themselves in for eating their children's candy and share confessions on Facebook and Twitter, while Dunkin' is teaming up with Spirit Halloween on licensed coffee cup and doughnut costumes. Full Story: MediaPost Communications (9/18)      Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more. ADVERTISEMENT: Platform News Facebook adds guide, interviews to marketing education A 14-page handbook now gives Facebook video creators tips on engaging customers and making the most of their content libraries. Facebook has also expanded its product expert interview series with an overview of the post-performance video insights available through its Creator Studio. Full Story: Social Media Today (9/18),  Social Media Today (9/18)      Metro by T-Mobile Gets 300,000 Leads in 30 Days Gain new customers by creating "look-alike" segments from your best website visitors, and engage them one-on-one through accurate email campaigns. Learn how to increase revenue up to 7X by getting to the right inbox with the right message. Read Case Study. ADVERTISEMENT: Measurement Matters Infographic: 6 metrics to measure virtual events This infographic from FLOW explains six key metrics to measure and improve digital events, such as average viewing times, which demonstrates the effectiveness of content. The visual also advises how to calculate engagement rates and figure out return on investment. 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SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv The brands that matter, the ones people would miss if they disappeared, the ones that stand apart, are the ones that stand for something. Seth Matlins, executive vice president, cultural strategy and insights at 160over90, writing for Adweek       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004