5 ways to generate organic leads on YouTube

Advertisers approve of Oracle's TikTok partnership | Oracle confirms TikTok bid; review in hands of US Treasury | 5 ways to generate organic leads on YouTube Created for ignoble.experiment@arconati.us |  Web Version September 15, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story Advertisers approve of Oracle's TikTok partnership (Pixabay) Advertisers are giving a nod of approval to the proposed Oracle partnership with TikTok, saying the move of the app's data to the tech firm's cloud would enhance data security and help protect consumer privacy. Gartner's Nicole Greene says, "If Oracle can create an ad network that protects data privacy and still allows TikTok to operate as it has been, it could be enough for marketers to say maybe TikTok is a good opportunity." Full Story: Ad Age (tiered subscription model) (9/14),  MediaPost Communications (9/14)      Oracle confirms TikTok bid; review in hands of US Treasury The Wall Street Journal (tiered subscription model) (9/14)  Empower consumers with credible reviews. Reviews aren't perfect. Some aren't credible, don't provide any information and others simply don't make any sense. How can you bring back trust in reviews for your brand? Click here ADVERTISEMENT: Connecting & Collaborating 5 ways to generate organic leads on YouTube Jessica Miller shares tips for generating YouTube leads using organic content, such as creating quizzes based on videos that offer free giveaways in return. Use YouTube videos as a teaser and follow up with live webinars, and create live Q&A sessions, she recommends. Full Story: Social Media Examiner (9/14)      General Mills exec shares how to leverage content trends In this interview, Arjoon Bose, General Mills' head of culture and brand experience for Europe-Australasia, explains the five primary types of consumers based on what they desire from content. He also discusses four pending content trends, the need to access platforms such as TikTok and Twitch, and why brands shouldn't shy from voice-activated content. Full Story: The Drum (free registration) (9/15)      Social media marketing foibles to avoid Social media marketers can boost their odds for success by connecting and engaging with consumers in an entertaining and authentic way, understanding their target audience and balancing promotional, branded and third-party content, according to experts from Forbes Agency Council. Bounce House's Paul Canetti suggests marketers "speak to the moment," and KSA Marketing's Katie Schibler Conn talks about timing: "When you are posting on social media can be just as important as what you are posting on social media." Full Story: Forbes (9/14)      What you can learn from the talk on Twitter What are people talking about right now, and what does that mean for your brand? To break it all down, we've created the Twitter Conversation Report, an ongoing look at the Tweets, trends, and overall vibe on Twitter. Subscribe to receive fresh insights from the talk on Twitter. ADVERTISEMENT: Platform News Facebook enhances tools for brand safety Facebook is giving marketers more control over their social platform efforts with enhanced brand safety features, including a topic exclusion function for in-stream advertisers that focuses on religious/spiritual content, politics, gaming and news. Advertisers can also assemble exclusive lists of publishers with content suitable for their brands. Full Story: Adweek (tiered subscription model) (9/14),  The Drum (free registration) (9/14)      Stop Hate for Profit sets sights on Instagram CNN (9/14)  Twitter site offers tips, tools for digital holiday efforts Social Media Today (9/14)  LinkedIn guide helps brands maximize platform campaigns Social Media Today (9/14)  YouTube's TikTok rival in India may expand to other regions TechCrunch (tiered subscription model) (9/14)  Create an Experience Your Customer Wants As a marketer, preference management is your greatest asset for building customer trust, increasing user engagement, and respecting data privacy. To learn how to implement a preference management strategy, download the free playbook. ADVERTISEMENT: Influencer Marketing in 2020 Sponsored content from Carusele 8 Things Marketers Need to Know Before Working With TikTok CreatorsSince TikTok was built for rapid consumption of entertaining video content, it's the perfect breeding ground for influencers. However, before you dive in, it's important that you're not only familiar with the unique ways TikTok operates, but that you understand how partnering with TikTok creators is very different than traditional influencer marketing. Read more   Influencer Fraud: The New Way Some Influencers Are Scamming the SystemAs influencer fraud continues to be an issue for the industry, educate yourself on the latest trending influencer scam and learn how your brand can identify and avoid these kinds of influencer partners.   Measurement Matters Getty: Inclusive imagery should depict real lifestyles Research from Getty Images reveals almost 80% of global consumers think brands should go beyond featuring different ethnicities in advertising and 60% favor brands whose founders are similar to themselves. Getty's Rebecca Swift explains the findings, advising brands to embrace inclusive imagery and focus more on what diverse people are doing in ads to reflect real lifestyles and cultures. Full Story: MediaPost Communications (9/14)      Merkle: Consumers want brands to be authentic Merkle's Rives Martin outlines the company's latest research regarding consumer attitudes to data sharing, brand choice and loyalty. Martin explains the importance of brand authenticity by being transparent, inclusive and taking tangible action to support social causes, and fostering trust by providing relevant, personalized messaging in return for shared personal information. Full Story: ClickZ (9/14)      Social Shareable Paul Rudd says masks are "totally beast!" in viral spot New York Governor Andrew Cuomo tweeted a video Monday afternoon that stars Paul Rudd posing as a millennial and urging young people to wear masks. "Masks? They're totally beast!" Rudd says in the video, which has attracted more than 4.2 million views in less than 24 hours. Full Story: Ad Age (tiered subscription model) (9/14)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. SmartBrief will donate $10 per new reader to organizations fighting for climate reform, women's rights, global health initiatives and more. SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv What is your brand's point of view on the world? How you can enrich your consumers' universe with content? Arjoon Bose, head of culture and brand experience, Europe-Australasia, General Mills, as quoted by The Drum       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004