An Ignoble Experiment: Dunkin's new Gen Z influencer drives sales, app downloads

Brands maintain TikTok efforts while deal is pending | Dunkin's new Gen Z influencer drives sales, app downloads | How to cultivate loyalty with Facebook Groups

Created for ignoble.experiment@arconati.us | Web Version

September 22, 2020

CONNECT WITH SMARTBRIEF

The Big Story

Brands maintain TikTok efforts while deal is pending

(Pixabay)

TikTok's sale of its US assets to Oracle and Walmart is still in the balance as the parties are yet to finalize an ownership balance and President Donald Trump has threatened to nix the deal if TikTok owner ByteDance retains its proposed 80% interest. Meanwhile, Movers + Shakers founder Evan Horowitz says, "All of our active campaigns have continued to move forward, full speed ahead, over the past months," but Liz Flora reports, some agencies are recommending their clients diversify their efforts.

Full Story: Glossy (tiered subscription model) (9/21)

	AMA Membership: New Low Price and Weekly Perks The AMA offers the training and tools you need to advance your career. Now announcing weekly member perks including new training videos, toolkits, research or exclusive content. Get all this plus benefits like virtual training discounts and membership to a local chapter all for $149/year. Learn More

Connecting & Collaborating

Dunkin's new Gen Z influencer drives sales, app downloads

When its sales took a dive during the early days of the coronavirus pandemic, Dunkin' turned to a Gen Z influencer, Charli D'Amelio, a fan of Dunkin's cold brew. Dunkin' created a new drink, the Charli, to appeal to the 16-year-old's 87 million TikTok followers and saw its app downloads jump 57% and cold brew sales spike 20% after just one day.

Full Story: Ad Age (tiered subscription model) (9/21)

How to cultivate loyalty with Facebook Groups

Facebook Groups offer marketers a prime opportunity to nurture long-term relationships with customers, writes Mia Fileman, who offers five tips on the strategy. Fileman uses screenshots and examples to explain how to make your group easy to find, what kind of content to share and how to gather customer insights.

Full Story: Social Media Examiner (9/22)

	Empower consumers with credible reviews. Reviews aren't perfect. Some aren't credible, don't provide any information and others simply don't make any sense. How can you bring back trust in reviews for your brand? Click here

Marketer Moments

Twitter takes mask tweets to the streets

Twitter launched an out-of-home campaign in multiple cities that displays mask-related tweets on murals, sidewalks and billboards, with one floating past Miami Beach on a barge. The company is giving away masks to residents in each city, and the push is running on the platform where the like button is transformed into an animated mask emoji for every tweet using #WearaMask.

Full Story: Ad Age (tiered subscription model) (9/21), Campaign US (tiered subscription model) (9/21), Adweek (tiered subscription model) (9/21)

Lowe's wins social for New York Fashion Week

Lowe's, which provided furnishings for New York Fashion Week catwalks, was the most-mentioned brand on social during the event, per Talkwalker. The brand attracted 8,600 mentions, followed by designers Christian Siriano and Jason Wu, Mercedes-Benz and Instagram.

Full Story: Mobile Marketer (9/21)

	Marketing technology reimagined. With tools that lessen the burden of repetitive tasks and connect all aspects of your marketing in one place, we free you up to spend more time doing what really matters. Thinking bigger, and being a marketer.

Sponsored content from Pathmatics

These are Hulu's top 3 advertisers

Top 5 Instagram advertisers in 2020

TikTok advertising: Leaning into mobile display

Platform News

Facebook possibly expanding hashtag usage stats

(Pixabay)

Social media consultant Matt Navarra thinks he's spotted Facebook activity that points to an expanded test of hashtag usage stat listings within the post composer and part of the relevant tag recommendation. Facebook has increasingly emphasized hashtags on its platform and running hashtag prompts to help users expand their reach, writes Andrew Hutchinson.

Full Story: Social Media Today (9/21)

Twitter looking into racial bias in tweet image previews
The Guardian (London) (9/21)

Image ownership protections launched for Facebook, Instagram
The Verge (9/21)

	Reach today's hard-to-reach audiences. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.

Measurement Matters

Infographic: 6 metrics to measure virtual events

This infographic from FLOW explains six key metrics to measure and improve digital events, such as average viewing times, which demonstrates the effectiveness of content. The visual also advises how to calculate engagement rates and figure out return on investment.

Full Story: Social Media Today (9/20)

	Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more.

Social Shareable

Baby duck warms Instagram hearts

An Instagram video showing a baby duck falling asleep in a bed of mint while wearing a flower hat has attracted more than 41,000 views. "This duck literally made 2020 better," commented one user.

Full Story: Hindustan Times (India) (9/22)

	Create an Experience Your Customer Wants As a marketer, preference management is your greatest asset for building customer trust, increasing user engagement, and respecting data privacy. To learn how to implement a preference management strategy, download the free playbook.

Editor's Note

Do you have insight into digital marketing?

SmartBrief publishes original posts about digital marketing at SmartBrief Originals. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published at SmartBrief.com and possibly in this newsletter, email SmartBrief your ideas. All posts must be original, not already published or self-promotional, and focused on thought leadership, trends, etc.