An Ignoble Experiment: Facebook bets big on AR, VR

Facebook bets big on AR, VR | Benefits and drawbacks of Instagram Reels | Key content trends on Pinterest

Created for ignoble.experiment@arconati.us | Web Version

September 17, 2020

CONNECT WITH SMARTBRIEF

The Big Story

Facebook bets big on AR, VR

(Facebook)

Facebook is releasing the next generation of its Oculus Quest 2 virtual reality headset in October and plans to release augmented reality glasses in 2021 with Ray-Ban maker EssilorLuxottica that are capable of providing data laid over physical views, the social platform reports. Facebook also is expanding its third-party AR development program to include Messenger and Portal smart speaker and planning to offer AR ads for Instagram for virtual try-ons and furniture placement.

Full Story: Social Media Today (9/16), The Verge (9/16)

	AMA Membership: New Low Price and Weekly Perks The AMA offers the training and tools you need to advance your career. Now announcing weekly member perks including new training videos, toolkits, research or exclusive content. Get all this plus benefits like virtual training discounts and membership to a local chapter all for $149/year. Learn More

Connecting & Collaborating

Benefits and drawbacks of Instagram Reels

(Andrew Caballero-Reynolds/AFP/Getty Images)

Instagram's new Reels feature offers short video clips that are easy to create and quick to consume, writes social media strategist Laura Davis. This guide considers the format's pros and cons, including whether Reels appeals to your target demographic.

Full Story: Social Media Examiner (9/16)

Key content trends on Pinterest

(Pixabay)

Pinterest released insights about key topic trends among its audience, including a spike in searches for positive content and, among Generation Z, increased searches for "mental health check-in," "photoshoot ideas" and "ASMR food." Searches for home improvement inspiration and physical and mental health support are up for male users.

Full Story: Social Media Today (9/16)

	Marketing technology reimagined. With tools that lessen the burden of repetitive tasks and connect all aspects of your marketing in one place, we free you up to spend more time doing what really matters. Thinking bigger, and being a marketer.

Marketer Moments

HoneyWired creates AR Chicago snow globe on Snapchat

HoneyWired created an augmented reality Snapchat lens for the City of Chicago that features a virtual snow globe of the city. The globe carries the message "Mask Up, Save Lives."

Full Story: Adweek (tiered subscription model) (9/16)

Kimba Group, Callaway unveil "Slicers Anonymous"

(Callaway Golf/YouTube)

Kimba Group's cinematic eight-minute "Slicers Anonymous" video for Callaway stars comedian and actor Kevin Nealon as a mysterious support group leader who repeats "Your slice is not your swing" while an array of golfers receive cryptic messages inviting them to a meeting. The video is running across Callaway TV, IGTV, Prime Video, Twitter, YouTube, Facebook and the brand's website.

Full Story: Muse by Clio (9/16)

	Your audience is watching. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.

Influencer Marketing in 2020

Sponsored content from Carusele

Influencer Fraud: The New Way Some Influencers Are Scamming the System

As influencer fraud continues to be an issue for the industry, educate yourself on the latest trending influencer scam and learn how your brand can identify and avoid these kinds of influencer partners.

5 Influencer Marketing Best Practices to Follow Amid COVID-19

Influencer marketing campaigns don't need to be put on hold because of COVID-19. We're seeing record efficiencies for those campaigns we've modified and continued to run. If you're looking for ways to move forward with your influencer programs, here are five best practices we recommend you follow based on our successful experiences.

Platform News

Google enhances targeting, measurement capabilities

Google is adding support for programmatic deals for its Display & Video 360 demand-side platform, has opened more YouTube ad inventory for DV360 media buyers and is offering prominent masthead promotional placement for the site's home feed. Google also is rolling out Unique Reach Audience reporting for demographic targeting and support for connected TV devices using IAB's Identifier for Advertising standard.

Full Story: Marketing Dive (9/16), MediaPost Communications (9/16)

TikTok, Trump administration at odds over majority ownership
The Wall Street Journal (tiered subscription model) (9/16)

Twitch conducts mid-roll ad tests among nonsubscibers
The Drum (free registration) (9/16)

Measurement Matters

Report: Chatbot usage up 92% among B2B marketers

(Pixabay)

Chatbots are the fastest-growing conversational tool among business-to-business marketers with a 92% year-over-year increase followed by live chat (35%) and social media interactions (31%), reports Drift and Heinz Marketing. Drift Chief Marketing Officer Tricia Gellman attributes the rise in chatbot usage to the decrease of in-person business dealings, a better grasp of the value of combining human and artificial intelligence capabilities and natural language processing advancements.

Full Story: Adweek (tiered subscription model) (9/16)

Social Shareable

Tweet draws customers to struggling taco truck

When Giselle Aviles' father's taco truck made just $6 on Saturday, Aviles pleaded for customers on Twitter. A line of customers waited on Monday, and Aviles launched an Instagram page to keep up the traffic to the Humble, Texas, business.

Full Story: CNN (9/16)

Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free.

SmartBrief will donate $10 per new reader to organizations fighting for climate reform, women's rights, global health initiatives and more.

Or copy and share your personalized link:

smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv