Skin care startup Topicals is using Twitter to both promote its products and educate consumers on skin issues. The social media platform drives around half of the brand's sales and offers a higher likelihood of a post going viral, CEO Olamide Olowe said.
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This infographic from Grazitti Interactive displays the benefits and stats for a range of search engine optimization tools. The visual covers keyword research, content optimization, site enhancement, analysis, penalty research, link building, local SEO and agency building.
Interesting stories that draw in the audience from the first sentence will attract leads from social media channels, advertising executive Lenney Leong says. Other experts say polls, live Q&As and calls to action also increase social content's effectiveness.
Kraft Heinz significantly increased engagement on Twitter last week for its Bagel Bites brand by asking "How should a dog wear pants?" as part of its "Pizza on a Bagel -- We Can All Agree With That" campaign. Last week was National Dog Week, and the campaign started last month with 15-second spots aiming to inject levity into the polarized social media landscape.
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Since TikTok was built for rapid consumption of entertaining video content, it's the perfect breeding ground for influencers. However, before you dive in, it's important that you're not only familiar with the unique ways TikTok operates, but that you understand how partnering with TikTok creators is very different than traditional influencer marketing. Read more
Instagram has launched a guide to help brands effectively use its Shops tools during the holidays. The how-to addresses tagging products, creating collections, developing shoppable advertisements and using Ads Manager to create custom audiences.
Snapchat executives are touting Platform Burst campaigns with guarantees that promotions reach 40% of a target audience 15 times, an option to run formats across different parts of the app and costs running roughly $127,000. "A guaranteed buy like Platform Burst could interest advertisers because it removes the uncertainty of fluctuating costs in an auction," says Carly Carson, director of social at digital agency PMG, noting it could be appealing for buyers considering moving linear TV dollars toward digital.
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A study by DoubleVerify reveals 44% of consumers will purchase from a new brand after they've been exposed to a relevant ad, with older consumers preferring TV ads and younger consumers leaning toward social media ads. Additionally, 69% are more inclined to pay attention to an ad that's relevant to the content they're consuming and 48% say they're more willing to engage with ads that are contextually relevant.
A video showing a wedding proposal go wrong has gone viral on Twitter, attracting more than 213,000 views. The clip shows a woman on a boat excitedly accepting a proposal but accidentally pressing the throttle, which leads to her legs flying up into the air and her intended taking an unexpected dip in the water.
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