An Ignoble Experiment: Marketers go live to expand reach, awareness

Pandemic driving rise in social content engagement | Marketers go live to expand reach, awareness | Tips for growing a bank of positive customer reviews

Created for ignoble.experiment@arconati.us | Web Version

September 16, 2020

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The Big Story

Pandemic driving rise in social content engagement

Engagement with video and social content is on the rise during the pandemic, with Shareablee reporting an 11% increase in engagement with brand posts and a 101% engagement hike in influencer posts from March through July. "We're lonelier and more isolated than we've ever been," says Shareablee CEO Tania Yuki, noting, "Commenting on social media does become a way to connect and share a similar experience."

Full Story: Ad Age (tiered subscription model) (9/16)

	Empower consumers with credible reviews. Reviews aren't perfect. Some aren't credible, don't provide any information and others simply don't make any sense. How can you bring back trust in reviews for your brand? Click here

Connecting & Collaborating

Marketers go live to expand reach, awareness

Research indicates consumers viewed 1.1 billion hours of live video last year and most prefer the medium over standard social media posts. Alex Bybyk highlights examples of successful video campaigns from Apple, Microsoft and General Motors that are designed to expand reach and boost awareness.

Full Story: HubSpot (9/15)

Tips for growing a bank of positive customer reviews

(Pixabay)

A review-collecting process builds social proof that can land potential customers, brand strategist Pia Silva writes. She explains how to use social media, email and websites to elicit positive testimonials.

Full Story: Forbes (9/14)

Report: Shorter content outshines longer articles

Fractl analysis of more than 5,000 articles reveals that shorter content with fewer than 1,000 words typically garners more backlinks and are shared more frequently than longer pieces. According to the report, "The key to creating content that earns both links and shares is to meet the user intent, create something emotionally compelling, ... keep it as straightforward as possible, and not underestimating the impact of how-to content."

Full Story: Glean Info (9/14)

	Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more.

Marketer Moments

Milwaukee Bucks go digital to score fan engagement

(Douglas P. DeFelice/Getty Images)

The Milwaukee Bucks shifted marketing focus amid the NBA's suspension and phased return by focusing on personalized online content, an e-commerce store and online giveaway contests, said Ben Conrad, Bucks' senior director of database marketing. "My biggest takeaway is that establishing recurring campaigns, as well as programs that become the foundation of your monthly planning, is key to building a baseline for success," Conrad said.

Full Story: Adweek (tiered subscription model) (9/14)

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Featured Content

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Hotels: How Are You Planning Your Recovery?

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How Travel Industry Leaders Are Thinking About Recovery

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Platform News

Facebook offers certified digital marketing course

Facebook launched a certified digital marketing course in partnership with Coursera, which includes "100 hours of hands-on, project-based training in applied social media tools and general marketing skills," Facebook explains. Upon completing the course, graduates can share a certification badge on social profiles and will be connected to a group of employers committed to hiring diverse talent.

Full Story: Social Media Today (9/15)

App Annie: TikTok continues strong user growth
Forbes (9/14)

Triller wins over TikTok influencers Charli D'Amelio, Addison Rae
TechCrunch (tiered subscription model) (9/15)

Social Shareable

"Envelope" eggs are latest pandemic cooking trend

A video that went viral on TikTok and has now attracted 4.9 million views on Twitter has intrigued social users with the "envelope" egg-cooking technique. The resulting egg is served in a neat, folded package, which social users have tried to emulate with varying success.

Full Story: Today (9/15)

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