An Ignoble Experiment: Pandemic propels Facebook Watch viewership

Report: Consumers cool on user-generated social content | 15 social media marketing mistakes to avoid | YouTube brand-boosting strategies

Created for ignoble.experiment@arconati.us | Web Version

September 4, 2020

CONNECT WITH SMARTBRIEF

The Big Story

Report: Consumers cool on user-generated social content

A Visual Objects' consumer survey shows that 75% of individuals are unlikely to use a company's branded hashtag in a post, 73% are not keen on creating branded videos and just 11% interacted with a social media hashtag campaign within the past three months. The survey also revealed reviews are the most popular form of user-generated content and people engage most frequently with Instagram, Snapchat and Facebook Stories.

Full Story: Mobile Marketer (9/2)

	Empower consumers with credible reviews. Reviews aren't perfect. Some aren't credible, don't provide any information and others simply don't make any sense. How can you bring back trust in reviews for your brand? Click here

Connecting & Collaborating

15 social media marketing mistakes to avoid

(Pixabay)

Poor social media marketing could ruin your company's reputation, lose you followers or bore your audience, so Inklyo has shared a list of 15 things not to do. Of the 15, bragging tops the list, as too much self-promotion is a turnoff, as is sloppiness, so make sure to proofread your posts or invest in an editing service, if needed.

Full Story: Social Media Today (9/4)

YouTube brand-boosting strategies

(Pixabay)

A Forbes Communications Council of experts concurs that many businesses overlook YouTube as a viable channel for enhancing a brand's image. Customer experience expert Stacy Sherman suggests using consumer testimonials and endorsements, while CRK's Christina Utz likes using community posts in formats such as polls, GIFs and images, which offer a change of pace from video.

Full Story: Forbes (9/2)

Tips to launch the perfect Instagram Story ad

With more than 500 million daily users and 71% of US businesses on the platform, Instagram is a great resource for reaching new audiences, writes Caroline Forsey. She shares Story ad guidelines, dimensions and specifications and approximate CPC, along with examples of successful ads and how they effectively use the swipe-up function.

Full Story: HubSpot (9/3)

	Report: The 13 TCMA Providers That Matter Most Selecting the best through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research breaks down the capabilities that enable complex cross-channel engagement strategies, based on an evaluation of the most significant TCMA vendors against 24 key criteria. Read Now

Marketer Moments

Praytell, Anheuser-Busch revise decades-old campaign

(Anheuser-Busch/YouTube)

Anheuser-Busch with Praytell and Gum Zoo Pictures updated its "Know When to Say When" campaign with bartenders helping patrons "enjoy responsibly, and socialize safely." The push is running on social only and, by showcasing bartenders, "Anheuser-Busch is continuing a theme to help bars and restaurants during the COVID-19 crisis," writes P.J. Bednarski.

Full Story: MediaPost Communications (9/3)

	6 Brands Targeting Female Audiences on Digital Which brands target women in their social advertising? We took a deep dive into Facebook digital data to uncover the advertisers targeting female audiences in 2019 and 2020. Read more.

Influencer Marketing in 2020

Sponsored content from Carusele

5 Most Frequently Asked Influencer Marketing Questions

8 Things Marketers Need to Know Before Working With TikTok Creators

A Comprehensive Guide to Setting Your Influencer Marketing Strategy

Platform News

TikTok launches partner program amid potential US ban

TikTok is continuing to invest in advertiser support while it awaits its US fate by recruiting 19 businesses for its Marketing Partner Program. Some of the new partners include Kantar, which offers measurement services, VidMob, which helps automate video creation, and a number of businesses focused on augmented reality tools.

Full Story: Adweek (tiered subscription model) (9/3), Ad Age (tiered subscription model) (9/3)

Pandemic propels Facebook Watch viewership

Since the beginning of the pandemic, Facebook Watch's viewing has grown to an average of 1.25 billion viewers per month, according to Facebook Head of Video & Music Products Paresh Rajwat. While this statistic doesn't say much for engagement as it includes users who only watch for one minute, the large number of viewers is approaching YouTube's 2 billion viewers per month.

Full Story: Next TV (9/3)

	A Data-Driven Path Forward for CPG Advertisers We're living in a time of disruption and it's harder for advertisers to make connections with consumers. To complicate matters, CPG brands know the least about their consumers given the retailer intermediary. Discover why quality consumer data can help fight back against trends at shelf.

Social Shareable

Dad shares his trick for soothing his baby to sleep

Dallas dad, Austin Miles Geter, posted a video of himself trying to soothe his newborn baby with a new trick he had seen. In the Facebook video, which has more than 7.1 million view, Austin strokes the baby's eyebrows until she falls asleep seconds later and celebrates with a silent fist pump.

Full Story: Kidspot (Australia) (9/4)