An Ignoble Experiment: Ocean Spray thanks TikTok user for over 26M views

Judiciary panel pushes for significant big tech reforms | The right content for each Instagram channel | Infographic: How to target LinkedIn audiences

Created for ignoble.experiment@arconati.us | Web Version

October 7, 2020

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The Big Story

Judiciary panel pushes for significant big tech reforms

A House Judiciary subcommittee on antitrust, in a 449-page report, accused Apple, Amazon, Facebook and Google of participating in monopolistic efforts and misusing their power, and called for the "structural separation" of business units within each company. Amazon said in a blog post that intervention "would kill off independent retailers and punish consumers," while Google contends the report contains "inaccurate allegations from commercial rivals."

Full Story: AdExchanger (tiered subscription model) (10/7), Ad Age (tiered subscription model)/Bloomberg (10/6), Reuters (10/6), The Wall Street Journal (tiered subscription model) (10/6)

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Connecting & Collaborating

The right content for each Instagram channel

(Pixabay)

Content marketers should use unique strategies across Instagram's four main channels -- Reels, Stories, IGTV and Feed -- and Tailwindapp's Susan Moeller explains the right tactics for each one. Moeller recommends a whimsical, laidback approach to content on Stories and advises strong videos that display brand personality for Reels.

Full Story: Content Marketing Institute (10/7)

Infographic: How to target LinkedIn audiences

This infographic from LinkedIn displays tips about targeting audiences on the platform. The visual covers how to run campaigns targeting prospects based on professional characteristics, lookalike audiences, customer contacts and purchase influencers.

Full Story: Social Media Today (10/6)

Report: Top B2B content marketing insights

Some 94% of business-to-business content marketers have adjusted strategy due to the pandemic, 31% report their content marketing over the last year has been successful and 83% put that success down to delivering value, according to the Annual B2B Content Marketing report from the Content Marketing Institute, MarketingProfs and ON24. The report also found that content creation, website improvements and events (digital, hybrid or in-person) will receive the most investment during 2021.

Full Story: MarketingProfs (free registration) (10/6)

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Platform News

Facebook Messenger rolls out Halloween AR filters

(Facebook)

Facebook Messenger launched Halloween-themed augmented reality filters that enable users to transform themselves during video calls. The app also rolled out spooky 360-degree backgrounds and stickers.

Full Story: Adweek (tiered subscription model) (10/5)

Google enhances ad tools

(Sean Gallup/Getty Images)

Google Ads is enhancing its automated Performance Max campaigns with machine-learning based insights to help brands optimize performance and launching a page with custom insights regarding search and conversion activity. Google also is opening its YouTube video action campaigns to all marketers.

Full Story: Social Media Today (10/6), Campaign US (tiered subscription model) (10/6), Adweek (tiered subscription model) (10/6)

Snapchat, TikTok, Instagram most popular apps among teens
CNBC (10/6)

Infographic: Instagram's milestones over past decade
Social Media Today (10/6)

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Sponsored content from Twitter

Brands take note: Co-viewing is having a moment

People may be apart, but they're coming together on Twitter to watch and talk about the biggest cultural moments of the year. In fact, 44% of people say their use of Twitter while watching TV has increased since March. Here's why your brand needs to be part of the conversation.

What the return of live sports means for brands

Live sports are back, and people on Twitter can't get enough. Tweets about MLB's opening weekend are up more than 90% YoY, NBA fans are pumped about the playoffs, and the action has only just gotten started. The latest Twitter Conversation Report reveals why brands need to get into the game.

Measurement Matters

Report: Marketers largely ignore niche platforms

A recent Social Media Today reader survey shows that, apart from leading social platforms, most respondents aren't testing the waters of smaller, niche platforms such as Reddit, Twitch or Quora. Of the 33% that are testing the waters, they're leaning toward Reddit, followed respectively by Twitch and Quora.

Full Story: Social Media Today (10/6)

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Social Shareable

Ocean Spray thanks TikTok user for over 26M views

Ocean Spray CEO Tom Hayes followed Mick Fleetwood by creating his own version of the viral "Dreams" video from TikTok user Nathan Apodaca, who cruises down a road lip-syncing to the track while drinking the brand's cranberry juice. Apodaca's video has so far attracted more than 26 million views, and -- to say thank you -- Ocean Spray surprised him with the gift of a "cranberry red" pickup truck.

Full Story: Adweek (tiered subscription model) (10/6)