Report: Social media solidifies spot in marketing mix | Engagement, social listening can improve brand reputation | Instagram's in-app advantage for holiday sales
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Social media has real value and is integrated into the marketing plans for more than two-thirds of brand respondents to an Immediate Future study, and more than half now tailor content toward behaviors, interests and the social media platform. The report also noted most brands struggle with demonstrating return on investment and few link social media goals to business objectives.
Lead with your heart People feel first and think second. So if customers associate your brand with positive emotions, they are more likely to trust you, purchase from you, and forgive you if anything goes wrong. Ready to connect with your customers on an emotional level? Get your ebook
Brands that want to build consumer trust and their overall reputation should demonstrate their value, engage with their audience, improve customer service with tools such as chatbots and engage in social listening to "identify pain points," writes Jared Atchison. He urges communications professionals to remember, "reputation is much easier to lose than it is to gain."
Instagram's in-app product tags and checkout give it an advantage for online sales, which will be important this holiday season amid coronavirus, writes marketing consultant Val Razo. This article offers six ways to maximize Instagram's potential.
Agency leaders share their thoughts on how the Black Lives Matter movement and the pandemic are accelerating the need for brand purpose, but emphasize the importance of that purpose being rooted in authenticity. "The company must become an activist itself on behalf of something it believes in -- something that also matters deeply to its employees and customers," says StrawberryFrog's Scott Goodson.
Is Your Brand Prepared for the 2020 Holiday Shopping Season? The holidays are already upon us, but it's not too late to optimize your existing influencer campaigns for success. And if you're late to plan, we'll help you wrap up your ideas and put a bow on your influencer strategies just in time for the holiday season. Download the guide today.
El Pollo Loco's "Kids on Culture" holiday campaign features an anthem 30-second spot that shows a diverse group of children explaining what sharing food means to them, such as "it's a symbol of happiness." The push is running across TV, social and digital.
Native American Heritage Month is being recognized on TikTok with a live video series from its #NativeFamily of users and creators covering topics including food traditions, community education and craftsmanship. The #NativeTikTok hashtag has already attracted more than 800 million video views and #NativeFamily has garnered more than 600,000 video views, TikTok reports.
Buzzman France created a campaign for Burger King in France and the UK that features a newspaper and social ad displaying the headline, "Order from McDonald's." "We never thought we'd be asking you to do this but restaurants employing thousands of staff really need your support at the moment," the ad reads, ending with the line, "Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing."
How brands should embrace the new normal This year has been the year of the pivot for brands as the pandemic has reshaped consumer behaviors and the customer journey, most likely permanently. Marketers need to focus on planning for the future with strategies that meet both the immediate and long-term needs of consumers. Join SmartBrief and marketing and retail industry experts to explore how the retail marketing landscape has changed this year and how brand marketers can succeed in 2021.
People may be apart, but they're coming together on Twitter to watch and talk about the biggest cultural moments of the year. In fact, 44% of people say their use of Twitter while watching TV has increased since March. Here's why your brand needs to be part of the conversation.
Snapchat enables marketers to fine-tune targeting through geofilters and is now working on an augmented reality cloud initiative to build a location database to fuel its Local Lenses, revealing content related to an individual's physical surroundings, writes Mike Boland. He also explores advances in Snap Map's local monetization effort, Snap Minis and Snap ML, which all have potential to help businesses boost commerce on the neighborhood level.
Luis Fonsi's global hit "Despacito" has been overtaken by "Baby Shark" as the most-watched video on YouTube. Fun fact: With 7.04 billion views (and counting), the "Baby Shark" viewings would last 30,187 years (and counting) if they were watched consecutively.
Featuring seasonal user-generated content on your Instagram feed can help you create a festive mood and celebrate your Instagram following at the same time.
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