An Ignoble Experiment: Budweiser invites social to win a #Pupweiser can

Created for ignoble.experiment@arconati.us | Web Version

December 17, 2020

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The Big Story

Zen Media's Shama Hyder on why brands should go live

(SmartBrief/YouTube)

Zen Media founder and CEO Shama Hyder talks in this interview about why brands should embrace livestreaming video, the type of content that works well live, which platform to use and production tips. "Livestreaming is a great option for brands who are looking to engage prospects, to have better relationships with their current customers, to engage them better and, of course, to be able to tell their story," Hyder says.

Full Story: SmartBrief/Marketing (12/17)

	Customer Journey Map Find your way to the perfect moment. Download our map to see sample journeys for major stages in a customer relationship. Learn how integrating your marketing channels — and connecting to sales and service — puts customers on the path to big moments.

Connecting & Collaborating

How B2B marketers can craft the right digital content

Digital and social channels are now essential tools to be mastered by business-to-business marketers, writes ContractPodAi's Charles Dimov, who offers advice on creating adaptable, empathetic and compelling digital content for buying decision-makers who now predominantly conduct research online. "B2B marketers need to be more deliberate in building effective, trustworthy campaigns," Dimov writes.

Full Story: Forbes (tiered subscription model) (12/16)

Top digital trends for 2021

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Digital marketing leaders concur that 2020 was a time for change and predict new trends for 2021 such as Shapermint co-founder and Chief Marketing Officer Massimiliano Tirocchi, who expects social media to expand from a discovery to a commerce channel. 3 Dog Write founder and CEO Lisa Apolinski expects brands to consolidate their social channels, encourage live interactions during virtual events and increasingly incorporate augmented reality.

Full Story: Forbes (tiered subscription model) (12/16)

Creative leaders look back at 2020, forward to 2021

Creative leaders from multiple agencies share their picks of the best creative work from the year and make predictions for 2021. "Online shopping, AR experiences and social media are going to go through the roof" due to 5G, predicts BBDO New York's Vishal Dheiman, while Barkley's Katy Hornaday says, "Living in perma-scroll all year will up the expectations consumers have for brands in their social feeds. We have to use the channels as an idea instead of an instrument."

Full Story: Muse by Clio (12/16)

[SmartFocus] Connecting Brands and Shoppers
The consumer journey is ever-changing, with more shoppers than ever moving from in-store to digital purchasing while also looking for a seamless combination of the two methods. In this Walmart Media Group whitepaper, we look at how omnipowered solutions are being accelerated by the coronavirus pandemic, helping brands reach customers in new ways – wherever they shop. Download now

Marketer Moments

Budweiser invites social to win a #Pupweiser can

Budweiser partnered with @WeRateDogs to launch a #Pupweiser contest that's offering Facebook and Twitter users the chance to win a holiday Budweiser can displaying their dog's photo. The brewer promoted the contest with cans featuring its dalmatian Brewski and @WeRateDog's wide-eyed canine mascot.

Full Story: Adweek (tiered subscription model) (12/16)

Digital Marketplaces: Commerce, Insights and Advertising

Sponsored content from eBay Ads

The Top 3 things to know about the biggest Holiday season yet.

Q&A: Real intent, the death of cookies and new tech

Why first party data matters. Turn up your volume.

Marketers! Here's how you can increase reach and precision.

Promoted Listings drives sales velocity at $43:1 ROI for TekReplay.

Platform News

Twitter will flag, delete COVID-19 misinformation

Twitter announced it will flag false claims and conspiracy theories about the COVID-19 pandemic or vaccines that could be harmful to people's health, and may delete some of the posts. The social media platform could also label tweets that propagate unsubstantiated, disputed or out-of-context claims regarding the crisis.

Full Story: CNBC (12/16)

Reddit bolsters ad verification with Oracle partnership

A partnership between Reddit and Moat by Oracle Data Cloud will enable the social platform to begin offering third-party verification for advertising metrics. Reddit executives say the move is will "ensure our brand partners understand the impact of their advertising in order to maximize awareness, reach, and overall effectiveness on Reddit."

Full Story: Social Media Today (12/16), The Drum (free registration) (12/16)

Social Shareable

Barney the cat duets with guitarist in viral video

A TikTok video shared on Twitter showing a guitarist duetting with a cat named Barney on keyboards has attracted 2.7 million views and 207,000 likes. Barney's owner, a piano teacher, says the feline is in his second month of training.

Full Story: Newsweek (tiered subscription model) (12/16)

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We know for a fact that social platforms prefer videos in their algorithms, meaning when you post a video it does much better than an actual text post, an image or almost any other type of content.

Shama Hyder, founder and CEO of Zen Media, as quoted by SmartBrief/Marketing