How to stay ahead of the streaming transformation

As audiences are turning away from linear viewing and to SVOD and AVOD streaming platforms, it's crucial to respond effectively Created for ignoble.experiment@arconati.us |  Web Version This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. How Google Cloud is helping media and entertainment companies respond effectively The media and entertainment industry is in the midst of a transformational shift. Traditional pay TV revenues are waning while new digital streams are becoming more prominent. Beyond fending off nimble challengers in the video space, incumbents and new entrants alike now compete with music, gaming, and esport platforms for forthcoming generations of audiences. To navigate this period of transition successfully, media companies will have to transform their people, processes and technology, and examine whether their capital allocation strategies are elastic enough to allow content production, and business model experimentation, to occur with agility.   This paper outlines the catalysts of the media industry's structural transformation, discusses the implications of these changes for media company business-and-technology leaders, and sheds light on how today's innovative media firms are taking advantage of the cloud's flexibility, scalability, and innovation to continue their digital transformations   About this email: SmartBrief will occasionally send emails from our business partners promoting products and services likely to be of interest to our readers. The content of these messages does not necessarily reflect the view of SmartBrief or its association partners. Unsubscribe  |    Privacy policy SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004