An Ignoble Experiment: Infographic: 10 key Facebook trends for 2021

Created for ignoble.experiment@arconati.us | Web Version

December 16, 2020

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The Big Story

LinkedIn helps drive leads, sales with Product Pages

(Pixabay)

LinkedIn is helping business-to-business marketers use the platform as a type of digital storefront with the launch of its LinkedIn Product Pages tab, which can showcase key offerings, testimonials, ratings and call-to-action buttons for sales contact or demonstration requests. LinkedIn will curate the pages for businesses and allow marketers to then customize the content.

Full Story: MediaPost Communications (12/15), Social Media Today (12/15), Adweek (tiered subscription model) (12/15)

	[Salesforce Report] State of Marketing As you look to 2021 planning, experience and interact with our latest State of Marketing Report, based on insights from nearly 7,000 marketers in 29 countries and 14 industries. Explore everything shaping the future of the industry, from data unification to AI, trust, customer engagement, and beyond. Download the report.

Connecting & Collaborating

Infographic: 10 key Facebook trends for 2021

This infographic from Oberlo displays facts about 10 major trends for Facebook in 2021, such as Facebook Live experienced a 26.8% increase in use in the second quarter and its popularity is expected to continue next year. Other trends include a rise in the use of augmented reality effects, an increase in Facebook Groups, an explosion in user-generated content and growth in e-commerce.

Full Story: MarketingProfs (free registration) (12/15)

Opinion: 2021 retail trends include social commerce

(Pixabay)

Azoya International's Franklin Chu explores retail trends in China that could make their way to the US, such as a rise in mobile payments, particularly via QR codes. Social commerce has exploded in China, with livestreaming a key way to connect with customers, and growth in online-to-offline features is exemplified by Walmart China's omnichannel strategies offering online ordering, one-hour home delivery or in-store collection.

Full Story: SmartBrief/Marketing (12/15)

L'Oreal moves deeper into social commerce

L'Oreal is investing in Replika Software to expand its presence in social commerce, which is where consumers, beauty professionals and influencers connecting via social media drive shopping, said Lubomira Rochet, chief digital officer. "Our ambition is to crack this new channel and create a healthy and dynamic ecosystem of social sellers for the beauty category," said Rochet.

Full Story: Consumer Goods Technology News (12/16)

Marketer Moments

Microsoft, Warner Bros. seek game ideas for "Space Jam"

(Xbox/YouTube)

Microsoft and Warner Bros. tapped LeBron James to launch a social media competition to give two winners the chance to see their video game ideas come to life in an Xbox arcade-style game linked to the movie "Space Jam: A New Legacy." A 60-second spot shows James and Bugs Bunny explaining the contest, which runs from Dec. 14 through Dec. 30.

Full Story: Marketing Dive (12/15)

MullenLowe, SimpliSafe create #SocialDistancingSweater

(SimpliSafe/YouTube)

MullenLowe's new spot for SimpliSafe showcases the home security brand's Christmas sweater, which features built-in alarms that go off if anyone comes within 6 feet of the person wearing it. The limited-edition SimpliSafe #SocialDistancingSweater is available to people who donate to the NeighborWorks America Rental Resilience Fund.

Full Story: Ad Age (tiered subscription model) (12/15)

Sponsored content from Twitter

How Hulu teamed with Twitter to launch a new show

When Hulu wanted the world to discover its show, "Love, Victor," it invited viewers to watch the first episode live on Twitter with the show's cast — resulting in a hugely successful launch. See how Hulu increased awareness and viewership of its new show by launching with Twitter.

New research reveals how sports fans are changing

Though this NFL season may look a little different, fans are more excited than ever to welcome back their favorite teams and athletes—and they want brands to participate too. A new study reveals how fans' behaviors have changed during lockdown. Learn more.

Platform News

Zuckerberg to focus on VR, AR, commerce

Zuckerberg (Michael Reynolds/Getty Images)

Facebook CEO Mark Zuckerberg encouraged employees to understand that public scrutiny is part of the competitive landscape during a year-end virtual meeting and noted during the new year he'll be "particularly focused" on technologies like augmented and virtual reality which offer "a deeper sense of presence." Zuckerberg also said the company has opportunities around remote working and e-commerce tools.

Full Story: Reuters (12/15)

Twitter to shutter Periscope amid tepid consumer interest
TechCrunch (tiered subscription model) (12/15)

Measurement Matters

A look at consumer sentiment regarding ad placement

Most consumers say advertisers should avoid placing promotions near hate speech (73.5%), pornography (68%) and pirated movies or TV shows (54%), according to an online survey from the Trustworthy Accountability Group and Brand Safety Institute. The survey also found roughly 1 out of 3 web users say businesses should avoid ads next to articles covering COVID-19 deaths, police brutality and civil unrest, while 40% say ads should run with any type of news.

Full Story: MediaPost Communications (12/15)

Social Shareable

UPS worker's reaction to surprise treats goes viral

A video captured by a Ring doorbell camera that shows a UPS worker's delight at discovering treats left for her outside a home in Jackson City, Miss., has gone viral across Facebook and Twitter. The clip shows the delivery worker, Mimi Chandler, squealing with delight before grabbing her treat, thanking the customer via the camera and performing heel clicks on the way back to her truck.

Full Story: India Today (12/16)

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