An Ignoble Experiment: Pinterest: Shopping, unbranded searches among top trends

Created for ignoble.experiment@arconati.us | Web Version

December 11, 2020

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The Big Story

Instagram extends shopping to Reels

Instagram has rolled out its Shopping in Reels feature worldwide, giving brands the ability to tag products within the short-form videos or branded content that consumers can click for more details or to make purchases. Instagram also offers shopping capabilities via videos in Feed, Live Stories and IGTV.

Full Story: Adweek (tiered subscription model) (12/10), TechCrunch (tiered subscription model) (12/10)

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Connecting & Collaborating

Pinterest: Shopping, unbranded searches among top trends

(Rich Polk/Getty Images)

Pinterest users boosted their shopping engagement 85% during the six months ending Sept. 30, nearly all of consumer searches are unbranded and marketers increased catalog uploads 350% during the second quarter, according to provided insights. Pinterest also published a report highlighting 30 expected prevailing trends and ways brands can tap into them.

Full Story: MediaPost Communications (12/10), Social Media Today (12/10)

Grey Goose pours efforts into digital activations

Bacardi-owned Grey Goose shifted its marketing amid the pandemic to bring the customer journey online via a strategic "digital ecosystem" that includes social channels, its website, e-commerce platforms, influencer relationships and partnerships, said Vice President Martin de Dreuille. He also noted QR code tests show promise and are part of 2021 planned investments.

Full Story: Digiday (tiered subscription model) (12/10)

Bombas drives holiday sales with SMS, Instagram

Bombas used insight from customer email surveys to enhance its website with gift-giving options and drove further interest via text messaging and Instagram, which contributed to its 40% year-over-year gains, writes Danny Parisi. The company also continues its charitable support with virtual webinars that are supported with Instagram posts that tie back to gift-giving.

Full Story: Glossy (tiered subscription model) (12/9)

	How to measure consumer attention: A step-by-step guide Building a powerful understanding of advertising performance can be difficult to achieve. To do so, digital marketers need to go beyond baseline verification. Download this step-by-step guide to learn how to measure consumer attention across display, mobile, video, and branded content.

Marketer Moments

Facebook brings museums to Instagram via AR

Facebook partnered with the Smithsonian Institution, Le Grand Palais and the Palace of Versailles to let Instagram users virtually explore museum collections using augmented reality. The effects are available through the institutions' profiles and use Spark AR from Facebook.

Full Story: Adweek (tiered subscription model) (12/10)

	Digital Ad Report: Trump, Biden, and 2020 Politics An in-depth analysis of top political advertisers, including Trump and Biden's YouTube takeovers, top keyword strategies, and geo-targeting tactics on Facebook. Analysis includes cross-channel spending, voting campaigns by top CPG and retail brands, and key takeaways for all advertisers. Get the report.

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Platform News

Snapchat Stories opens up to tweets

Twitter's iOS users can now embed tweets into Snapchat Stories as stickers to advance engagement and will soon be able to use the function within Android and Instagram. "We hope this will be the first of many integrations of its kind," said a Twitter spokesperson.

Full Story: TechCrunch (tiered subscription model) (12/10), The Verge (12/10)

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Measurement Matters

Study: Short ads, Snapchat are winning combination

IPG Media Lab reports that ads lasting six seconds spur higher purchase consideration and brand favorability than skippable 15-second spots on Snapchat. The study also found that non-skippable 15-second ads perform best in traditional video.

Full Story: Ad Age (tiered subscription model) (12/10)

Social Shareable

Buddhist monk gives meditative spin to Metallica hit

(YouTube/Kossan1108)

A Buddhist monk has recorded his version of Metallica's 1991 hit "Enter Sandman" that is followed by a meditative state. The monk has attracted more than 10,000 YouTube followers with other covers of songs such as The Beatles' "All My Loving" and Judas Priest's "Breaking the Law."