An Ignoble Experiment: There's more than one way to do content marketing

Created for ignoble.experiment@arconati.us | Web Version

December 9, 2020

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The Big Story

There's more than one way to do content marketing

There is no single content marketing measurement strategy or way to measure results that fit every need, but it can be helpful to take cues from companies that do it well. Professionals from Marriott, NerdWallet and Adobe share examples presented at Content Marketing World 2020.

Full Story: Content Marketing Institute (12/9)

What you need to know about ABM right now
As a marketer, you've likely been hearing a lot about ABM. But is it really an effective strategy? In this on-demand webinar, Salesforce explores data and insights surrounding ABM usage among B2B marketers. Find out how ABM is helping companies like yours thrive amid changing times, including driving demand, aligning sales and marketing, and growing customer relationships. Watch now

Connecting & Collaborating

Empathy, purpose among pervasive marketing trends

PAN Communications offers insights from leading marketers pointing to key 2021 trends such as a rise in brand humanization, creative lead generation and marketing agility. Marketers also predict more heartfelt communications and the weaving of purpose and brand values throughout organizations.

Full Story: Social Media Today (12/7)

ANA moves needle on influencer standards, transparency

The Association of National Advertisers formed a new Influencer Marketing Advisory Board to standardize influencer measurement and boost transparency and trust by reducing fraud, while leading the charge in advancing and improving tactics. The board will include high-level executives from companies including Cigna, Hilton, Mastercard, Nationwide, Procter & Gamble, Puma, SAP, Sephora, Target and Unilever.

Full Story: MediaPost Communications (12/8)

Social media fundraising takes on new importance

Sue Reynolds and Kristi Fickert share ideas on getting people to engage with social media content around fundraising. It's especially important in the current environment as many nonprofits have had to cancel or postpone usual fundraising methods due to the pandemic.

Full Story: Business 2 Community (12/9)

What does the new streaming model mean for you?
Audiences are turning away from linear TV and spending more time on streaming platforms. Media companies must respond quickly and effectively in order to thrive in this new environment. Check out the top trends from Google Cloud and find out how you can accelerate the transition with flexibility, scalability, and innovation. Click here to get the white paper.

Marketer Moments

E.l.f. debuts first Triller campaign

E.l.f. Cosmetics has emerged as the first beauty brand to launch a campaign on music video platform Triller with "e.l.f. the Hauls," a collection of five classic holiday tunes given a modern twist by artists such as Rosette, Yasmeen and Halston Dare. E.l.f. is also releasing versions of the videos on TikTok, YouTube and Instagram and offering the playlist on Spotify and Apple Music.

Full Story: Adweek (tiered subscription model) (12/8)

Brands: how to embrace the new normal
This year has been the year of the pivot for brands. Marketers need to focus on planning for the future with strategies that meet both the immediate and long-term needs of consumers. In this on-demand webinar, SmartBrief and marketing and retail industry experts explore how the retail marketing landscape has changed this year and how brand marketers can succeed in 2021. Watch now

Sponsored content from Twitter

Entertainment: 5 insights from the talk on Twitter

With more people staying home and so many entertainment options available, the way we watch — and where we talk about it — is changing. The result: a surge in conversations and video views on Twitter. Read the latest Twitter Conversation Report to find out what your brand can learn from this.

4 keys to Burger King's #CowsMenu launch success

Burger King's launch of its #CowsMenu sustainability campaign was a huge hit on Twitter, where 55% of people look to buy from companies that are environmentally responsible. See how the fast food giant's uniquely creative campaign got people talking and drove a 5X increase in brand mentions.

Platform News

Stories timers could help Instagram boost engagement

(Pixabay)

Instagram seems to be testing adding a timer below Stories bubbles to show how long each will remain. "It could be handy to know how long you have left to check out your friends' latest Story, and it could help Instagram juice up its Stories engagement stats," writes Andrew Hutchinson.

Full Story: Social Media Today (12/8)

A look at Reddit's most popular 2020 posts and trends

Like other social media platforms, Reddit saw an uptick in activity during the pandemic in 2020, according to the platform's year in review report. The stats include the number of active daily users increasing 44% over 2019 to 52 million, and the topics with the most growth are, in order, homegym, sourdough, pelotoncycle and "cut my own hair."

Full Story: Social Media Today (12/8)

Social Shareable

Holiday light-hanging hack makes tree trimming easier

A popular TikTok video showing how to put Christmas lights on your tree vertically has gained 2.4 million views -- and sparked praise and examples of other users trying it themselves.

Full Story: The Independent (London) (tiered subscription model) (12/8)

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