An Ignoble Experiment: Walmart aims to grow employee-influencer program

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December 14, 2020

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The Big Story

Walmart aims to grow employee-influencer program

(Walmart)

Walmart has enrolled 500 employees into its Spotlight program, which is designed to turn enthusiastic workers into volunteer influencers who post behind-the-scenes views of life at their local stores. Jeff Zilberman of Brand Networks, which manages the Walmart program, envisions expanding the program into the world's largest employee-influencer program, and says, "Walmart is humanizing its brand and giving customers authentic, relatable content that they actually want to see and engage with."

Full Story: Modern Retail (tiered subscription model) (12/14)

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Full Story: Adweek (tiered subscription model) (12/11)

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(Pepsi/YouTube)

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Full Story: Ad Age (tiered subscription model) (12/11), Muse by Clio (12/11), Adweek (tiered subscription model) (12/11)

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Full Story: TechCrunch (tiered subscription model) (12/13), Reuters (12/13)

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(Jonathan Nackstrand/Getty Images)

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Full Story: Campaign US (tiered subscription model) (12/11), Marketing Dive (12/10)

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