An Ignoble Experiment: Social media platforms clamp down on President Trump

Created for ignoble.experiment@arconati.us | Marketing manager at Amex

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January 8, 2021

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The Big Story

Brands address Capitol riots with Twitter statements

Brands including Coca-Cola, Ben & Jerry's, Seventh Generation and Chevron have tweeted statements about the Capitol riots. Coca-Cola referred to the insurrection as "an offense to the ideals of American democracy," while Ben & Jerry's Twitter thread concluded with the statement, "Resign, impeach, 25th Amendment ... not one more day."

Full Story: Ad Age (tiered subscription model) (1/7)

Social media platforms clamp down on President Trump

Trump (Brendan Smialowski/Getty Images)

Facebook CEO Mark Zuckerberg says the risks associated with President Donald Trump's social media posts "are simply too great" and has extended its moratorium on his Facebook and Instagram postings through at least the inauguration of President-elect Joe Biden. Meanwhile, Snapchat locked the president's account with no reported end date, and YouTube is using a strike policy as part of a move to limit the president and others from posing videos with misleading election information.

Full Story: TechCrunch (tiered subscription model) (1/7), Fast Company online (1/7), The Verge (1/7), The Wall Street Journal (1/7)

	Interact with today's marketing trends. Experience the trends and insights in this interactive State of Marketing report. Explore your way through everything shaping the future of the industry, from AI to customer engagement.

Connecting & Collaborating

How to overcome COVID-19 marketing disruptions

Media spending declined more than 19% after the COVID-19 pandemic began and Publicis Health Media President Andrea Palmer says the success of its "Pharma Firsts" campaigns offers some lessons on how to overcome this disruption. Marketers should rethink social media plans, create value-driven plans and diversify the channels they use, Palmer writes.

Full Story: Forbes (tiered subscription model) (1/8)

3 stages of content that will attract, convert leads

Boost lead generation and conversions by designing a content funnel that starts with high-quality content created to raise brand awareness, such as podcasts, videos and blogs that solve key problems facing prospects, Carmine Mastropierro writes. Focus on leads in the middle of the funnel with gated content like white papers and convert prospects at the bottom of the funnel with webinars, demonstrations, case studies and online training, Mastropierro recommends.

Full Story: MarketingProfs (free registration) (1/7)

Key considerations for targeting today's Gen Z consumer

Gen Z is a powerful consumer contingent whose media and product patterns have changed amid the pandemic, which requires a different marketing mindset for brands, writes Jeff Fromm. Marketers should consider how this demographic relies on news as entertainment, has waning trust in larger institutions and wants brands to be transparent and take a stance on societal issues.

Full Story: Forbes (tiered subscription model) (1/7)

6 Ways to Run a More Profitable Business
When revenue exceeds expenses, your business is lucrative. It sounds simple enough, but as any business leader knows, the current economy has many finance pros eyeing their financials to see if profitability goals are really being met. Dig into 6 profit-building strategies to meet and exceed your company's profitability goals this year and beyond. Get the guide

Marketer Moments

Brands tap mobile amid shuttered holiday events

Leading brands overcame the void of in-person events during the holidays through custom apps and other mobile connections to deliver everything from augmented reality experiences to live concerts and video games. First Tube Media CEO Andrew Beranbom notes, "Every smart brand in the world now understands that being in front of people is really valuable. You can provide an amazing experience for 500 people, and then 5 million people get to watch it."

Full Story: Marketing Dive (1/8)

Sponsored content from Twitter

New research: How the lockdown changed sports fans

Though this NFL season may look a little different, fans are more excited than ever to welcome back their favorite teams and athletes—and they want brands to participate too. A new study reveals how fans' behaviors have changed during lockdown. Learn more.

How Hulu teamed with Twitter to launch a new show

When Hulu wanted the world to discover its show, "Love, Victor," it invited viewers to watch the first episode live on Twitter with the show's cast — resulting in a hugely successful launch. See how Hulu increased awareness and viewership of its new show by launching with Twitter.

Platform News

Best practices for Facebook, Twitter, LinkedIn

(Pixabay)

Marketers challenged by changing social platform algorithms can enhance engagement by following some general best practices such as focusing Facebook posts on funny, inspirational or practical content, along with short text and video. Twitter content is most compelling when it's clear, concise and conversational, while LinkedIn readers increasingly respond to content with hashtags and shareable videos.

Full Story: Social Media Today (1/7)

Facebook offers IDFA education webinars
Social Media Today (1/7)

Social Shareable

Paramedic hides ring up sleeve in viral proposal

Eric Vander Lee, a registered nurse from South Dakota, was surprised with a proposal from paramedic boyfriend Robbie Vargas-Cortes who revealed an engagement ring hidden up his sleeve when he received his COVID-19 vaccination. The moment was captured in a viral Facebook video that's attracted 11,000 likes and more than 800 comments.

Full Story: NBC News (1/7)

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