Biggest movers in digital: Disney+, HBO Max, Prime Video
Streaming services are outspending other top verticals
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Movers and shakers in digital advertising: Streaming Services, D2C Brands
It has been a year unlike any other, but that hasn't stopped a group of top brands from forging full steam ahead when it comes to advertising.
In our latest report, we take a look at the biggest movers in digital, noting the unique creative and channel strategies that brought these brands to the top.
What you'll learn:
How streaming services leveraged COVID-19 lockdowns to entice new subscriptions through digital ad efforts
YouTube's growing pressure on Facebook as a top advertising channel
How growth acceleration, especially for D2C and political advertisers, is fueled by Instagram and Twitter
Our pick for 2020's Rookie of the Year - and a nod to the Biggest Loser (Hint: it starts with Q and ends with uibi)
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