How to engage social users with 5 types of video

Instagram Reels vs. TikTok: Which is right for you? | How to engage social users with 5 types of video | 4 ways to persuade prospects to open emails Created for ignoble.experiment@arconati.us  |  Marketing manager at Amex For more relevant content - Update Your Profile  |  Web Version March 1, 2021 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE   The Big Story Instagram Reels vs. TikTok: Which is right for you? Major traditional brands are choosing Instagram Reels for short-form video content while challenger brands prefer TikTok -- a sign that established advertisers are more inclined to play it safe on social media. The main differences for marketers to note are that Reels tends to favor brand accounts, while TikTok's algorithm rewards shareable content and individual users. Full Story: Modern Retail (tiered subscription model) (3/1)      Introducing Booth's Live-Online Programs Help your leaders meet today's challenges with Chicago Booth's suite of live-online programs. These high-impact programs provide Booth's renowned learning experience in a convenient schedule for global executives. Find out more. ADVERTISEMENT: Connecting & Collaborating How to engage social users with 5 types of video D-MAK Productions' Joe Forte offers tips and advice on how brands can engage social media users with five types of video -- livestreams, tutorials, informational, behind-the-scenes and user-generated. Make tutorials entertaining and educational, Forte recommends, citing videos for Absolut vodka as an example, and use behind-the-scenes videos to showcase brand identity and build trust. Full Story: Content Marketing Institute (3/1)      4 ways to persuade prospects to open emails (Pixabay) Marketers can boost email open rates by employing tools that enable message personalization based on each recipient's interests, behavior, preferences and history, NetBlaze's Steven Clayton writes. Send emails that bring value to prospects, use eye-catching design that incorporates interactivity and craft compelling subject lines, Clayton recommends. Full Story: SmartBrief/Marketing (3/1)      Bottega Veneta pulls back, refocuses social media strategy Luxury retailer Bottega Veneta says it is refocusing its social media presence by deleting all content on Weibo, closing its corporate Instagram account and is instead, moving content to brand ambassadors. "Luxury brands are based on a subtle blend of desirability and exclusivity," said luxury marketer David Sadigh. "Does this move help in fostering this? Absolutely yes." Full Story: BNN Bloomberg (Canada) (2/25)      [Article] Rebooting the digital workplace As organizations manage a growing number of remote employees, many are beginning to accept the inevitability of a digital workplace. Despite its deficits and ambiguities, the digital workplace's tech and tools can provide insights that optimize employee performance and personalization. Read more ADVERTISEMENT: Most Read by Marketing Decision Makers Infographic: 9 ways to optimize content for search MarketingProfs (free registration)  Popeyes pokes fun at Taco Bell with TikTok menu hack Adweek  What brands need to know about social audio Social Media Examiner  How influencer marketing is emerging on Clubhouse Digiday (tiered subscription model)  Twitter distills billions of tweets into 6 trends Adweek  Digital Marketing Predictions for 2021 and Beyond From fully remote employment to all-digital events, 2020 has taught marketers some valuable lessons about adapting to an abrupt new reality. Download this cheat sheet to discover emerging trends and find out how they can help you get a head start on your marketing plan for the new year and beyond. ADVERTISEMENT: Featured Content Insights for leaders and managers from SmartBrief Originals How to run an effective virtual meeting: Stop blaming Zoom! Talking vaccines: The new communications hurdle for employers Leadership techniques for working with high-conflict people How to manage anxiety in 4 simple ways Why relational connection is so important during the coronavirus pandemic Marketer Moments Ogilvy, IKEA challenge Snapchat with AR escape room Ogilvy created an augmented reality "escape room" experience for IKEA on Snapchat, which challenges users to solve a puzzle set in a virtual IKEA bedroom using the retailer's products. "AR is actually becoming a tool that a lot of retailers are using in the home furnishing sphere to allow consumers to visualize products in their own home," says IKEA US' Paul Anderson. Full Story: Adweek (2/26)      Connected TV: Elevated TV Advertising Consumer habits are changing. It's time to stop guessing if your TV spot will reach your target demo. Connected TV (CTV) bridges the gap between linear TV and insights-driven targeting. Check out this comprehensive CTV guide to learn more. ADVERTISEMENT: Platform News Facebook looks at direct response versus brand building (Pixabay) A Facebook analysis of more than 500 campaigns run by 21 businesses with the support of Analytic Partners and GroupM revealed that direct-response campaigns are more expensive and generate higher conversions than brand-building efforts, while brand building proved to be more cost-effective for some vertical segments when factoring cost-per-conversion. The research highlights the value of taking a tiered approach with campaigns split into three elements with a focus on segmentation. Full Story: Social Media Today (2/26)      Twitter starts Fleets' visual tools in Japan Social Media Today (2/26)  TikTok settles privacy lawsuit for $92M ZDNet (2/26)  Facebook will pay $650M to settle privacy suit The Verge (2/27)  TikTok says it removed 3.5M ads, posts in H2 2020 for misinformation Campaign US (tiered subscription model) (2/26)  UofL Online MBA | GMAT waived | Start Aug 2021 Prepare for the future of business and build a solid foundation for your career with an online MBA from UofL's College of Business. Cohort-based and delivered through flexible online courses—allowing you to better balance work, life and education. Seats are limited. Take the next step today! ADVERTISEMENT: Measurement Matters Google leads consumer trust, most favor regs Search engine optimization platform seoClarity reports that 65.7% of US consumers find Google the most trustworthy technology giant, followed by Amazon at 65.1%, with Facebook and TikTok at the bottom of the list. Almost 62% would support more regulation for tech firms, and 72.5% say fact-checking is a good idea. Full Story: MediaPost Communications (free registration) (2/26)      Social Shareable What were the top VR YouTube videos last year? (David Blane/YouTube) This article showcases some of the most popular virtual reality YouTube videos from 2020. Fortnite's "End of Season" event attracted more than 3.6 million views, David Blaine's VR version of his "Ascension" stunt attracted nearly 500,000 views and National Geographic's "Lockdown Around the World" has garnered more than 384,000 views. Full Story: Forbes (tiered subscription model) (2/28)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv TikTok at the root of it tends to reward much more shareable content where Instagram at the end of the day still rewards followers. Kristen Wiley, founder of the influencer marketing platform Statusphere, as quoted by Modern Retail       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004