An Ignoble Experiment: Maximize TikTok efforts with regular posts, livestreams

Created for ignoble.experiment@arconati.us | Marketing manager at Amex

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April 1, 2021

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The Big Story

6 strategies for brands to foster trust through content

Marketers can earn trust through their content marketing by demonstrating empathy with customer pain points and tapping subject matter experts for content creation, writes Zissman Media President Mindi Zissman. Create tangential content that's useful for your audience and tell inside stories about your company to humanize your brand and showcase industry leadership, Zissman writes.

Full Story: MarketingProfs (free registration) (3/31)

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Connecting & Collaborating

Maximize TikTok efforts with regular posts, livestreams

(Lionel Bonaventure/Getty Images)

Brands can move up the ranks of consumer content delivery on TikTok and boost followers and engagement by tapping various tools and features, writes Keenya Kelly. Post content four to eight times daily, put an individual spin on platform trends highlighted on the For You page, livestream daily and create a video series or stitchable content, Kelly suggests.

Full Story: Social Media Examiner (3/31)

Why do people unsubscribe from brand content?

The top reasons people say they've unsubscribed from brand messaging during the pandemic are, respectively, being messaged too frequently, politicized content and impersonal information, according to a SlickText survey. In addition, 38% of respondents said the pandemic hasn't affected the likelihood of them opening brand emails, while the same percentage -- 17% -- say it's either made them more or less likely.

Full Story: MarketingProfs (free registration) (3/31)

	Three keys to humanizing the future of work Organizations are moving towards a shared goal to redefine the importance of work. As they focus on thriving in the new era, businesses must: re-architect work; unleash the workforce; adapt the workplace. Learn how to get started in this Deloitte article.

Marketer Moments

Grubhub-based music feature of 72andSunny series

(Pixabay)

King Princess uses food delivery sounds such as rustling bags as the basis for music in the first episode of "Tasty Tracks," a digital series 72andSunny created for Grubhub. The video came out in late March as part of Grubhub's Sound Bites series.

Full Story: Adweek (3/31)

	Great social experiences need a good playbook. Take social media beyond marketing. In this guide, see how marketing, sales, and service teams can use it together to drive engagement, deliver better experiences, and build lasting relationships. Learn more

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Platform News

Facebook calls an end to Analytics

(Dan Kitwood/Getty Images)

Facebook business users can use its Analytics service for reports and insights until June 30, when the offering is formally curtailed, according to a blog post. The social platform is encouraging users to tap tools such as Ads Manager, Events Manager and Facebook Business Suite for their needs.

Full Story: Adweek (3/31)

DoubleVerify expands Facebook brand safety service

DoubleVerify has enhanced its Facebook brand safety and suitability integration to include In-Stream Reserve, which media buyers use to purchase entire seasons of premium content. Businesses focused on brand safety now have access to 53 content avoidance categories and create block lists for Instant Articles, In-Stream Reserve, in-stream video and Facebook Audience Network.

Full Story: Adweek (3/31)

Twitter enables Fleet stickers
The Verge (3/31)

Discord sets sights on Clubhouse with audio event channels
TechCrunch (tiered subscription model) (3/31)

	Two Events + A Year of Learning Looking for a place to turn when you need advice and inspiration? Or when you need to learn something new, fast? Register for B2B Forum online to join us for 2 conferences (April and October), plus a MarketingProfs PRO membership with access to Master Classes, courses, and more. Join us

Measurement Matters

Pandemic habits continue fueling app downloads, spending

(Martin Ollman/Getty Images)

Global spending on in-app purchases increased 40% during the first quarter of 2021 compared with the same period last year, reaching a quarterly record totaling $32 billion, according to App Annie. TikTok led the charge in terms of downloads, while Facebook maintained its position for the most active users.

Full Story: TechCrunch (tiered subscription model) (3/31), Social Media Today (3/31)

	Small teams succeed with marketing automation On small marketing teams, fewer people are doing more work and logistics alone can slow down success. But with the right tools and technology in place, processes can be automated to free up marketers to focus on more important (and lucrative) efforts. Find out how your team can benefit from an automation solution. Get the ebook

Social Shareable

Why Peeps-flavored Pepsi is trending

Peeps (William Thomas Cain/Getty Images)

The Peeps and Pepsi collaboration that has produced a marshmallow-flavored cola available only via sweepstakes for a limited time has Twitter abuzz with the question: "Why wasn't it called "Peepsi?" The term has been trending since the drink's debut was announced last week.

Full Story: Candy Industry (free registration) (3/29)