An Ignoble Experiment: Twitter explains verification guidelines

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July 12, 2021

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The Big Story

Twitter explains verification guidelines

Twitter has released a guide to let users know who's eligible for verification since it restarted the program this May. Organizations and individuals in journalism, entertainment and activism can qualify, as can brands, if they have complete profiles and demonstrate authenticity, activity and notability.

Full Story: 9to5Mac (7/10)

Connecting & Collaborating

LinkedIn's ad milestone reflects B2B shift

LinkedIn hit $3 billion in ad revenue before either Snapchat or Twitter, and the milestone reflects the digital transformation happening in business-to-business marketing, writes Kraig Swensrud, co-founder of Qualified.com and former Salesforce chief marketing officer. B2B marketers must prioritize "personalized, real-time experiences" to win over decision-makers who are increasingly digital-first, Swensrud writes.

Full Story: Campaign US (tiered subscription model) (7/8)

How to "#NailIt" with hashtag revival

(Pixabay)

Hashtags that went into a short lull sparked by parodies have seen a rebirth driven by factors including popularity within the TikTok community, and their ability to "signal-boost" amid a crowded social media environment, according to the Los Angeles Times. Aaron Paquette offers three tips to help brands "ensure that they #NailIt with their hashtags, instead of becoming a #DadJoke on social media."

Full Story: MediaPost Communications (free registration) (7/9)

Retailers bet bigger on livestreaming

A growing number of retailers and brands, including Walmart and Amazon, are exploring the marketing potential of livestreaming, which generated an estimated $5.6 billion in sales last year, per data from Coresight Research. Nordstrom has created a livestream channel with virtual events, including wine tastings.

Full Story: The Washington Post (tiered subscription model) (7/8)

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Sponsored content from Twitter

3 findings on how brands can help with vaccine awareness.

As COVID-19 vaccines become more accessible, the challenge shifts to creating demand and adoption across communities. And new research shows brands have the chance to lead the way. Find out how your brand can help people become more informed by participating in this vital conversation.

How brands can use audio to build community.

Hear that? That's the sound of public conversation. Right now, live audio is happening on Twitter. Brands are using the power of the human voice to enhance their own voice and build diverse communities. See how Twitter Spaces can help you use audio to connect in a way that goes beyond 280 characters.

Platform News

President Biden sets sights on big tech

President Biden signing the executive orders. (Alex Wong/Getty Images)

President Joe Biden signed a series of executive orders on Friday focusing on big tech that look at acquisitions and how that may reduce competition, seek new rules on how consumers' data can be used and seek the re-adoption of net neutrality rules, among other moves. Big tech executives have not commented yet, but Capital Alpha Partners' Robert Kaminski predicts carrying out orders will be "a long, contentious process that would ultimately end in litigation."

Full Story: Business Insider (tiered subscription model) (7/9), The Wall Street Journal (7/10), BNN Bloomberg (Canada) (7/9), The Drum (free registration) (7/9)

Marketers can now become certified in Snapchat ads

(Pixabay)

Snapchat is offering marketers a certification in platform advertising via a Snapchat Focus program. The Snapchat Ads Manager Campaign Activation certification covers reaching audiences, measuring cross-channel performance, split-testing, auction bidding and driving full-funnel results.

Full Story: Social Media Today (7/9)

Instagram tests content limit tool to try to stem abuse
Social Media Today (7/8)

TikTok taps tech to moderate, remove content
The Verge (7/9)

Measurement Matters

Omnicom study: Most Americans concerned but hopeful

While 79% of Americans are still highly concerned about COVID-19, 66% are optimistic about the balance of the year, and the top three things people are looking forward to doing are traveling, going on road trips, and seeing family and friends, according to an Omnicom Media Group survey. The findings mean brands have to adopt "a far more targeted and customized approach to messaging and investment" to engage individuals who have different attitudes to the world opening back up, says Omnicom Media Group North America's Pamela Marsh.

Full Story: Adweek (7/11)

Social Shareable

Little goldfish cause big problems in Minn. lakes, ponds

(BurnsvilleMN/Twitter)

City officials in Burnsville, Minn., shared photographs on social media of football-size goldfish and asked the public not to release pet goldfish into local ponds and lakes, where they "grow bigger than you think and contribute to poor water quality by mucking up the bottom sediments and uprooting plants," the tweet says. The post with images of the oversized goldfish has attracted 11,500 likes.

Full Story: The Washington Post (tiered subscription model) (7/11)

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