An Ignoble Experiment: Infographic: Do you use these popular LinkedIn hashtags?

Created for ignoble.experiment@arconati.us | Web Version

August 27, 2021

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The Big Story

Use this strategy to succeed on Instagram

For small-business owners looking to get more traction on Instagram, columnist Corinna Keefe details an organic strategy to help boost your sales. Keefe offers an 11-step walk-through, including defining your audience and using competitors for content ideas, and recommends to never stop improving when it comes to social media marketing, as there are always new posts formats and strategies to test.

Full Story: Social Media Examiner (8/25)

	Webinar: The Third-Party Deprecation Playbook The era of implicit opt-in and third-party data is officially ending. The brands that will thrive after this seismic shift are executing on a third-party data deprecation playbook right now. Learn how a customer data platform enables this execution and what companies are doing to make the transition. Watch now.

Connecting & Collaborating

Infographic: Do you use these popular LinkedIn hashtags?

This infographic from Media Update displays top trending hashtags on LinkedIn, with tips on how they can be used to engage prospects. Among them are #Innovation, which has more than 38 million followers and is used to discuss innovative products, services and startups, and #Digitalmarketing, which has over 27 million followers who explore digital and social campaigns.

Full Story: MarketingProfs (free registration) (8/26)

How Peace Out Skincare built a loyal following

In this podcast, Peace Out Skincare CEO Enrico Frezza discusses the company's direct-to-consumer start and current retail tie-ins, and attributes much of its growth to its "Acne Champs" docuseries, along with Facebook, Instagram and TikTok activations. "It's really about creating fun content and education for brand visibility," said Frezza, adding, "One [out of] every 10 videos can go viral, and that can bring a lot of results."

Full Story: Glossy (tiered subscription model) (8/26)

How leading brands are orchestrating sonic identities

Brands such as American Express, Colgate, Frito-Lay and General Mills are investing in sonic branding in response to an "audio renaissance" in which consumers are increasingly using voice assistants, internet of things devices, podcasts and sound-reliant platforms such as TikTok and Clubhouse, writes John Taite, executive vice president of Made Music Studio. "What leading brands have already figured out is that an investment in sound is a powerful way to keep their competitive edge in the marketplace and make meaningful emotional connections with consumers," Taite writes.

Full Story: Fast Company (tiered subscription model) (8/26)

	How to build trust and win customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. To be successful, they must be proactive in communicating a necessary value exchange for the collection, analysis and use of first-party data or get left behind. But how? Register for the webinar to find out.

Marketer Moments

Michelob Ultra backs female athletes with $100M pledge

(Michelob Ultra/YouTube)

Michelob Ultra is investing $100 million in female athletes and has pledged that 50% of its non-product advertising by 2025 will feature women's sports and female athletes. A "Save It, See It" campaign from Gut for Women's Equality Day stars prominent female sports personalities urging people to support female athletes on social media so that algorithms serve more women's sports content.

Full Story: MediaPost Communications (free registration) (8/26), Ad Age (tiered subscription model) (8/26)

Sid Lee, Dos Equis celebrate college football rivalry

(Dos Equis/YouTube)

Sid Lee's college football campaign for Dos Equis features two TV and digital spots that poke fun at team rivalries, including one where tensions rise between a storekeeper and customer both sporting rival team jerseys. The spots end with the taglines "A Dos of Rivalry" and "Get a Dos," and the campaign includes sponsorship of Fox Sports' "Big Noon Kickoff" and a partnership with fan experience company RevelXP that will include live activations and influencer collaborations.

Full Story: Adweek (8/26), The Drum (free registration) (8/26)

Sponsored content from Twitter

Inside Oreo's #ProudParent activation

People love when brands make them feel seen and heard. So when Oreo wanted to show their committment to LGBTQ+ causes, they used Twitter's slate of video ad products to reach people where the conversations were happening. Find out how Oreo turned their powerful message into a worldwide phenomenon.

6 gaming insights to help your brand level up.

The gaming conversation is loud on Twitter, with 91 million unique authors. And with 70 new tweets about gaming every second, there's alot to be heard. Dive into these 6 insights to help your brand connect with this audience, on this edition of the Twitter Conversation Report.

Platform News

Select Twitter users can now charge for Spaces events

Twitter is advancing its Ticketed Spaces program by allowing select hosts to sell access to live audio events to iOS users. Twitter takes 3% of the income from Ticketed Spaces and raises that rate to 20% for individuals whose total lifetime platform earnings exceed $50,000.

Full Story: TechCrunch (tiered subscription model) (8/26)

LinkedIn guide extols virtues of organic, paid efforts
Social Media Today (8/26)

Instagram magazine highlights trends, seasonal shifts
Social Media Today (8/26)

Snapchat turns camera into a visual search engine
The Verge (8/26)

Social Shareable

Farmer's sheep help memorialize his aunt

(James Jackson/Twitter)

Pandemic restrictions forced Ben Jackson to miss the funeral of his beloved aunt, so the Australian farmer put grain out in the shape of a heart and a video shot by drone of the formation has attracted 1.1 million views on Twitter. Jackson has also formed other shapes, as sheep will keep in formation for several minutes.

Full Story: National Public Radio (8/26), The Associated Press (8/27)

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